Head of Brand & Business | D2C Functional Beverages

Employment: Full-time

Experience: Ideally 2–5 years

About the Role

We’re building a new magnesium drink brand focused on relaxation, unwinding and everyday wellbeing.

We’re looking for an experienced leader who has built a consumer brand from scratch , ideally within beverages, nutrition, supplements or wellness.

Working directly with the founders, you will take the brand from product development through launch and own its growth as a D2C business. This is a hands-on role spanning brand strategy, ecommerce, marketing, product launch and commercial performance.

Key Responsibilities

- Define the brand’s positioning, target audience, messaging, pricing and customer experience.
- Work with formulation, manufacturing, packaging and compliance partners to prepare the product for launch.
- Build and execute the launch strategy across ecommerce, social media, influencers, sampling and partnerships.
- Own the D2C website, customer acquisition, conversion, retention and repeat purchases.
- Manage marketing budgets and track acquisition costs, average order value and contribution margins.
- Develop content, creator partnerships and community initiatives that drive awareness and trial.




- Build and manage a lean team of employees, agencies and specialist partners.
- Use customer feedback and purchase behaviour to improve the product and brand experience.
- Evaluate opportunities across marketplaces, quick commerce and selective offline channels.

What We’re Looking For
- Proven experience launching and scaling a D2C consumer brand, with meaningful ownership from an early stage.
- Ideally 6–10 years of relevant experience in consumer brands.
- Experience in beverages, food, nutrition, supplements or wellness is strongly preferred.
- Solid understanding of brand building, ecommerce, performance marketing and retention.
- Commercial judgement and experience managing budgets and unit economics.
- Ability to move between strategy and daily execution.
- Comfortable working closely with founders in a small, early-stage team.

Previous founders and early team members who have helped build consumer brands are encouraged to apply.

How to Apply

Please share your CV and a brief note outlining:

- The brands you have helped build and the stage at which you joined.
- What you personally owned across launch and growth.
- The measurable results you delivered.

📌 Head of Brand & BusinessC Functional Beverages (Kolkata Metropolitan Area)
🏢 Opvia.in
📍 Kolkata Metropolitan Area