Role Overview The Head – Digital Marketing will lead end-to-end marketing operations for Indifly and its portfolio brands (Sec2Pay, Indipe, Indicoinnect, etc.).

This role is responsible for driving performance-led growth, strengthening brand positioning, and aligning digital strategy with revenue goals.

The individual must be a creative thinker, strategic executor, and growth-focused leader who can translate vision into digital storytelling, design, performance campaigns, and measurable business outcomes.

Key Responsibilities

1️⃣Digital Growth & Strategy Leadership

● Develop and execute integrated digital marketing strategy across all portfolio brands.

● Align marketing initiatives with revenue, product, and growth objectives.

● Own digital P&L; impact and ROI metrics.

● Build scalable customer acquisition and retention funnels.

2️⃣Performance Marketing & Revenue Focus

● Lead paid campaigns (Google, Meta, LinkedIn, etc.).

● Optimize CAC, LTV, ROAS.

● Drive measurable lead generation and conversion.

● Improve funnel efficiency across web & mobile platforms.

3️⃣SEO, SMO & Organic Growth

● Own SEO roadmap (technical, on-page, off-page).

● Build strong organic visibility.

● Drive social media growth aligned with brand voice.

● Build authority through content marketing.

4️⃣Product Marketing & Launch Expertise

● Lead GTM strategy for product launches.

● Collaborate closely with Product & UI/UX teams.

● Create product positioning, messaging and campaign rollouts.

● Experience in launching web & mobile products is mandatory.

5️⃣Creative & Design Direction

● Guide UI/UX and design team for brand consistency.

● Convert strategy into compelling visual storytelling.

● Ensure marketing creatives align with product experience.

6️⃣Analytics & Data-Driven Decision Making

● Monitor marketing dashboards and KPIs.

● Present insights and strategy to leadership.

● Make performance-based optimization decisions.

Must-Have Skills (Non-Negotiable)

● Proven experience as Head / Lead in Digital Marketing from a tech Product Industry.

● Experience managing multiple brands or business units.

● Strong understanding of:

○ SEO

○ Performance marketing

○ Funnel optimization

○ Product marketing

○ Web & mobile growth strategy

● Experience launching digital products.

● Ability to convert strategy into execution.

● Strong communication & articulation skills.

● Experience leading creative + performance teams.

● Analytical mindset with revenue orientation.

● Energetic, execution-driven personality.

Mandatory Tools Expertise

Candidate must have hands-on experience in:

● Google Ads, Meta Ads Manager

● Google Analytics / GA4

● Google Search Console

● SEMrush / Ahrefs

● HubSpot / CRM tools





● Marketing automation tools

● LinkedIn Campaign Manager

● Basic understanding of Figma (for alignment with UI/UX)

● Performance dashboard reporting tools

Good to Have

● Experience in the Fintech / SaaS / Startup ecosystem.

● Experience handling PR & media outreach.

● Exposure to branding at group/holding company level.

● Experience in scaling digital presence from early stage to growth stage.

● Understanding of influencer & community marketing.

Ideal Candidate Profile

● 8–15 years experience in digital/product marketing.

● Comes from a product-driven company (not pure agency background).

● Has launched at least 1–2 successful digital products.

● Has handled web + mobile acquisition journeys.

● Strategic thinker + execution-oriented.

● Can build systems, not just campaigns.

● Can articulate marketing vision to board-level leadership.

● Comfortable working in a high-growth, multi-brand environment.

Head – Digital Marketing = End-to-end digital growth strategy + Portfolio brand positioning +

Performance-led revenue marketing + Product launch expertise + Creative & design alignment +

Data-driven growth leadership

Role Overview The Head – Digital Marketing will lead end-to-end marketing operations for Indifly and its portfolio brands (Sec2Pay, Indipe, Indicoinnect, etc.).

This role is responsible for driving performance-led growth, strengthening brand positioning, and aligning digital strategy with revenue goals.

The individual must be a creative thinker, strategic executor, and growth-focused leader who can translate vision into digital storytelling, design, performance campaigns, and measurable business outcomes.

Key Responsibilities

1️⃣Digital Growth & Strategy Leadership

● Develop and execute integrated digital marketing strategy across all portfolio brands.

● Align marketing initiatives with revenue, product, and growth objectives.

● Own digital P&L; impact and ROI metrics.

● Build scalable customer acquisition and retention funnels.

2️⃣Performance Marketing & Revenue Focus

● Lead paid campaigns (Google, Meta, LinkedIn, etc.).

● Optimize CAC, LTV, ROAS.

● Drive measurable lead generation and conversion.

● Improve funnel efficiency across web & mobile platforms.

3️⃣SEO, SMO & Organic Growth

● Own SEO roadmap (technical, on-page, off-page).

● Build strong organic visibility.





● Drive social media growth aligned with brand voice.

● Build authority through content marketing.

4️⃣Product Marketing & Launch Expertise

● Lead GTM strategy for product launches.

● Collaborate closely with Product & UI/UX teams.

● Create product positioning, messaging and campaign rollouts.

● Experience in launching web & mobile products is mandatory.

5️⃣Creative & Design Direction

● Guide UI/UX and design team for brand consistency.

● Convert strategy into compelling visual storytelling.

● Ensure marketing creatives align with product experience.

6️⃣Analytics & Data-Driven Decision Making

● Monitor marketing dashboards and KPIs.

● Present insights and strategy to leadership.

● Make performance-based optimization decisions.

Must-Have Skills (Non-Negotiable)

● Proven experience as Head / Lead in Digital Marketing from a tech Product Industry.

● Experience managing multiple brands or business units.

● Strong understanding of:

○ SEO

○ Performance marketing

○ Funnel optimization

○ Product marketing

○ Web & mobile growth strategy

● Experience launching digital products.

● Ability to convert strategy into execution.

● Strong communication & articulation skills.

● Experience leading creative + performance teams.

● Analytical mindset with revenue orientation.

● Energetic, execution-driven personality.

Mandatory Tools Expertise

Candidate must have hands-on experience in:

● Google Ads, Meta Ads Manager

● Google Analytics / GA4

● Google Search Console

● SEMrush / Ahrefs

● HubSpot / CRM tools

● Marketing automation tools

● LinkedIn Campaign Manager

● Basic understanding of Figma (for alignment with UI/UX)

● Performance dashboard reporting tools

Positive to Have

● Experience in the Fintech / SaaS / Startup ecosystem.

● Experience handling PR & media outreach.

● Exposure to branding at group/holding company level.

● Experience in scaling digital presence from early stage to growth stage.

● Understanding of influencer & community marketing.

Ideal Candidate Profile

● 8–15 years experience in digital/product marketing.

● Comes from a product-driven company (not pure agency background).

● Has launched at least 1–2 successful digital products.

● Has handled web + mobile acquisition journeys.

● Strategic thinker + execution-oriented.

● Can build systems, not just campaigns.

● Can articulate marketing vision to board-level leadership.

● Comfortable working in a high-growth, multi-brand environment.

Head – Digital Marketing = End-to-end digital growth strategy + Portfolio brand positioning +

Performance-led revenue marketing + Product launch expertise + Creative & design alignment +

Data-driven growth leadership

📌 Head Digital Marketing (Pune)
🏢 CJET Tech Solutions
📍 Pune