: Head of Alternate Channels

Introduction

We are currently seeking a highly skilled and experienced individual to join our team as the Head of Alternate Channels. This position is essential for our company's continued success and growth, as it will be responsible for leading and managing the development and execution of our alternate channel strategies.

Key Responsibilities

- Develop and implement our alternate channel strategy to drive business growth and increase revenue
- Build and maintain strong relationships with key partners and stakeholders, including third-party vendors, distributors, and other channel partners
- Identify new opportunities and channels to expand our reach and increase market share
- Lead and motivate a team of channel managers and coordinators to effectively execute the alternate channel strategy
- Collaborate with cross-functional teams, including sales, marketing, and product development, to ensure successful implementation of strategies
- Analyze market trends and customer data to make informed decisions on channel strategy and optimization
- Ensure that all alternate channel activities are aligned with the company's overall business goals and objectives
- Monitor and report on the performance of alternate channel activities, providing insights and recommendations for improvement

Qualifications and Experience

- Bachelor's degree in business, marketing, or a related field; MBA preferred
- Minimum 7 years of experience in channel management, business development, or a related role within the industry
- Proven track record of developing and implementing successful alternate channel strategies
- Strong leadership and team management skills, with the ability to motivate and inspire others




- Excellent communication and negotiation skills, with the ability to build and maintain strong relationships with partners and stakeholders
- Analytical and strategic thinking capabilities, with the ability to make data-driven decisions
- Experience working in a fast-paced, dynamic workplace, with the ability to adapt to change and drive innovation To apply for the position of Head of Alternate Channels, please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to welcoming a driven and strategic individual to our team, who will play a key role in shaping our company's future success through alternate channels.

As Eastman Auto and Power Limited evolves and grows, the role of "Entrepreneurs in Residence" becomes increasingly important. This position shall be responsible for overseeing the development and execution of strategies that drive customer engagement and sales through non-traditional channels and uniquely developed value propositions.

The Head of Alternate Channels & Alliances shall be responsible for developing partnerships to deliver a seamless, omni-channel experience for customers across multiple touchpoints.

Responsibilities for the Head of Alternate Channels & Alliances





- Develop and implement a comprehensive alternate channel strategy:

This includes identifying and prioritizing key digital channels, setting targets for customer acquisition and engagement, and establishing a roadmap for achieving these objectives.

- Ideation for Growth:

The Head of Alternate Channels & Alliances shall identify opportunities and develop strategies to reach consumers in newer, more innovative ways giving Eastman a decisive edge over competition.

- Lead cross-functional collaboration:

The Head of Alternate Channels & Alliances shall work closely with teams across the organization, including marketing, sales, customer service, and IT, to set-up, test, incubate and scale ideas for growth.

- Stay abreast of industry trends and best practices:

The individual in this role must continuously monitor the landscape, staying informed about emerging technologies and trends that can be leveraged to enhance the customer experience and drive business results.

- Manage partner relationships:

Head of Alternate Channels & Alliances is responsible for selecting and managing relationships with potential partners. This includes negotiating contracts, setting expectations, and ensuring the quality and performance of the services provided.

- Drive innovation and experimentation:

This role requires a continuous drive for innovation and experimentation to stay ahead of the competition and deliver compelling customer experiences across alternate channels.

This individual must possess strong leadership and strategic skills, a deep understanding of digital technologies, and the ability to drive cross-functional collaboration to achieve business objectives.

📌 Head Alternate Channels & Alliances (Gurugram)
🏢 Eastman Auto u0026 Power
📍 Gurugram