— Growth Lead, D2C E-commerce (Service Products)Y-Axis Overseas Careers · October 2026

About Y-Axis and the opportunityY-Axis is hiring one person to build and scale a new direct-to-consumer channel: service products that customers browse, choose and buy online without a sales call.

Y-Axis Overseas Careers is one of India's best-known migration and overseas career consultancies. For years our services have been sold through counsellors and branches. We are now packaging them as fixed-scope, fixed-price products, such as Work in Europe, Work in Germany and Work in Dubai for Nurses, sold through dedicated sales pages with a self-serve checkout.

Selling a service online is harder than selling a physical product. The buyer cannot touch it, the outcome is months away, and trust decides the sale. We need someone who has already solved that problem in a service business, not only in retail or FMCG e-commerce.

The role: Growth Lead – D2C E-commerce (Service Products)Location

Hyderabad (on-site / hybrid)

Experience

6–10 years in D2C, e-commerce or growth, at least 3 in a service-based business

Reports to

Head of Digital / Business Head

Works with

Performance marketing, web development, design, CRM, content, sales and operations

Role summaryYou will own the online sale of Y-Axis service products end to end: the product catalogue, the storefront and checkout, the traffic that reaches it, and the revenue it produces. This is a hands-on leadership role. You will set the strategy and do much of the work yourself, while directing existing marketing, web and CRM teams to execute.

Key responsibilitiesStrategy and revenue ownership

- Own the growth plan and revenue target for online service products, with clear goals for customer acquisition cost (CAC), return on ad spend (ROAS) and payback.
- Decide which products, countries and customer segments to prioritise, using data on demand, margin and conversion.
- Run a weekly growth review with transparent owners, actions and results.

Catalogue and offer

- Turn Y-Axis services into clear,



buyable products: scope, inclusions, timelines, price points, tiers and bundles.
- Write and maintain product pages, comparison tiles and FAQs that answer objections before they become sales calls.
- Work with finance and operations on pricing, refunds, instalments and payment options.

Storefront, checkout and conversion

- Own the sales-page and checkout journey on y-axis.com, from product tiles to payment and confirmation.
- Brief design and development on new pages and features; write explicit requirements and test before launch.
- Build trust into every step: reviews, success stories, credentials, guarantees and a transparent process.
- Run A/B tests on headlines, pricing display, trust signals, creatives and checkout steps.

Acquisition and retention

- Direct paid acquisition across Google, Meta, YouTube and affiliates for product-led campaigns.
- Work with SEO and content teams to build organic demand for each product page.
- Set up abandoned-cart recovery and lifecycle journeys across email, WhatsApp and SMS.
- Design a hybrid path where high-intent buyers can move between self-serve checkout and a counsellor without friction.
- Drive upsell and cross-sell to related services after the first purchase.

Analytics and reporting

- Track the full funnel in GA4: sessions, product views, add-to-cart, checkout starts, payments and refunds.
- Report weekly to leadership on revenue, conversion, CAC and drop-off points, with clear next actions.

What we are looking for• 6–10 years in D2C, e-commerce or growth, with at least 3 in a service-based industry: edtech, immigration, study abroad, travel, healthcare, insurance,



fintech or professional services.

- Proven record of selling a service or digital product online, with numbers to show: revenue grown, conversion improved, CAC reduced.
- Hands-on with GA4, tag management, A/B testing tools, landing-page builders and payment gateways (Razorpay, PayU, Stripe or similar).
- Has managed paid media budgets with a clear return.
- Understands high-consideration buying: long decision cycles, trust building and the hand-off between digital and human sales.
- Clear, persuasive product copywriting in English; can brief developers and designers precisely.
- Comfortable working without a dedicated team, influencing other teams to get things done.

Positive to have

- Experience launching a D2C or self-serve channel inside a sales-led business.
- Knowledge of international markets (Europe, Gulf, Canada, Australia) and NRI or migrant audiences.
- Familiarity with Salesforce, Salesforce Marketing Cloud and WhatsApp commerce.

How we will measure successMetric

What it tells us

Online service-product revenue vs target

Is the channel delivering?

Visit-to-purchase conversion rate

Is the storefront doing its job?

CAC and ROAS

Is growth profitable?

Average order value and cross-sell revenue

Are tiers, bundles and upsells landing?

Refund and cancellation rate

Are we selling the right product to the right buyer?

What we offer and how to applyWhat we offer

- The chance to build a recent revenue channel from the ground up, with leadership backing.
- Direct impact on people's lives: every sale helps someone start an overseas career.
- A strong brand, an established customer base and a large existing service catalogue to package and sell.
- Competitive salary with performance-linked incentives.

How to apply

- Send your CV and a short note (no more than 300 words) to [email address].

In the note, tell us about one service or digital product you helped sell online: what you changed, and what happened to the numbers.

📌 Growth Lead,C E-commerce (Service Products) (Hyderabad)
🏢 Y-Axis Overseas Careers
📍 Hyderabad