: Senior Executive – Brand Marketing

Company: Genus Innovation Limited

Department: Marcom – Branding

Job Title: Senior Executive – Brand Marketing

Location: Jaipur, Rajasthan

Work Mode: Work From Office

Experience: 1–4 Years

Qualification: MBA in Marketing or a related field

About The Role

Genus Innovation Limited is looking for a dynamic and result-oriented Senior Executive – Brand Marketing to drive brand visibility, retail branding, influencer marketing, and Below-the-Line (BTL) marketing initiatives. The ideal candidate will be responsible for planning and executing end-to-end branding campaigns, managing events and exhibitions, coordinating with vendors, and generating qualified leads through impactful marketing activities.

Key Responsibilities

Brand Marketing & Visibility: Plan and execute branding initiatives across retail outlets, plants, offices, and marketing campaigns to strengthen brand presence.

Retail Branding & Audits: Conduct regular retail branding audits, monitor brand visibility, and prepare monthly performance reports.

Influencer Marketing: Identify, onboard, and manage influencers for brand awareness and product promotion campaigns.

BTL Marketing & Lead Generation: Plan and execute BTL activations, promotional activities, and on-ground campaigns to generate qualified leads.

Events & Exhibitions: Coordinate branding activities for corporate events, exhibitions, trade shows, and promotional events.

Campaign Management: Support the planning, execution, and evaluation of integrated marketing campaigns.

Vendor & Budget Management: Coordinate with agencies and vendors,



track marketing expenses, and ensure adherence to approved budgets.

MIS & Reporting: Prepare periodic MIS reports, campaign performance reports, and marketing effectiveness analyses.

Cross-functional Coordination: Work closely with internal teams, sales teams, agencies, and external partners to ensure timely execution of marketing initiatives.

Key Performance Indicators (KPIs)

Brand visibility and brand recall

Influencer campaign reach and engagement

Retail branding compliance and execution quality

BTL campaign performance and qualified lead generation

Event and exhibition return on investment (ROI)

Marketing campaign effectiveness

Budget utilization and reporting accuracy

Required Skills & Competencies

Solid understanding of brand marketing and marketing operations

Experience in BTL activities, retail branding, and on-ground promotions

Knowledge of influencer identification, outreach, and campaign management

Vendor coordination and budget management skills

Strong MIS, reporting, and analytical abilities

Excellent communication, presentation, and coordination skills

Ability to manage multiple projects and meet deadlines

Eligibility Criteria

1–4 years of relevant experience in brand marketing, retail marketing, BTL activities, or marketing communications.

MBA in Marketing or a related discipline.

Candidates with experience in retail branding, influencer marketing, events, and field marketing will be preferred.

Skills: retail branding,campaigns,btl,lead generation,brand marketing,events,branding,btl activations,influencer marketing,communication

📌 Executive – Brand Marketing - SM (Jaipur)
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