About the Company

Jeena Sikho Lifecare Limited is an Ayurveda-based healthcare company offering Ayurvedic medicines, wellness products and integrated healthcare services through its Jeena Sikho HiiMS network of hospitals, wellness centres, day-care centres and clinics.

We are looking for an experienced, commercially driven Head – E-commerce & D2C to lead and expand our online product business across Shopify, WooCommerce, Amazon, Flipkart and other relevant marketplaces .

Role Overview The selected candidate will be responsible for increasing online sales, improving profitability and building a strong e-commerce business across company-owned websites and third-party marketplaces.

This role requires hands-on experience in D2C growth, marketplace management, performance marketing, customer retention and team leadership, with a proven record of delivering measurable business results.

Key Responsibilities

1. Sales Growth and Business Ownership

- Own monthly, quarterly and annual sales targets across D2C websites and marketplaces.
- Develop channel-wise growth plans covering products, pricing, promotions, marketing budgets and profitability.
- Identify opportunities to grow existing products, launch new products online and expand into relevant marketplaces.
- Own e-commerce profitability, accounting for discounts, advertising, platform fees, fulfilment costs and returns.

2. Shopify, WooCommerce and D2C Growth

- Lead the commercial performance of Shopify and WooCommerce stores, coordinating with technology and creative teams for execution.
- Improve product pages, website navigation, mobile shopping experience and checkout to increase conversion.
- Increase average order value through product bundles, relevant recommendations, cross-selling and upselling.
- Reduce cart abandonment and strengthen customer retention through CRM, email and WhatsApp campaigns.

3. Marketplace Management

- Manage and grow sales across Amazon, Flipkart and other existing or newly onboarded marketplaces.




- Oversee product listings, catalogues, search visibility, pricing, promotions and marketplace advertising.
- Maintain account health, listing quality and product availability while resolving platform-related issues.
- Build relationships with marketplace account managers and evaluate relevant promotional opportunities.

4. Performance Marketing and Customer Acquisition

- Work closely with the marketing team and agency partners to plan and optimise advertising across Google, Meta and marketplace platforms.
- Monitor customer acquisition cost, advertising returns and the contribution of campaigns to actual sales and profitability.
- Use campaign and customer data to improve targeting, creatives, landing pages and offers.
- Balance new customer acquisition with repeat purchases and long-term customer value.

5. Inventory, Fulfilment and Customer Experience

- Coordinate with warehouse, supply chain and customer service teams to maintain stock availability and timely order fulfilment.
- Align inventory planning with sales forecasts, campaigns and seasonal demand.
- Reduce cancellations, returns and return-to-origin orders by identifying and correcting recurring issues.
- Use customer reviews, complaints and purchase behaviour to improve the shopping experience.

6. Team Leadership and Performance Reporting

- Lead and develop the e-commerce team, with transparent responsibilities and performance targets.
- Manage agencies and external partners against agreed deliverables and budgets.
- Review channel-wise sales, costs, margins and growth opportunities with management.
- Coordinate with finance,



marketing, technology and product teams to execute business plans.
- Ensure product descriptions, promotional content and customer communications use accurate, approved claims.

Candidate Requirements

- Proven experience in scaling e-commerce and D2C sales, with direct responsibility for revenue targets and profitability.
- Strong working knowledge of Shopify, WooCommerce and major marketplace seller platforms .
- Demonstrated success in managing both company-owned online stores and marketplace businesses.
- Strong understanding of performance marketing, conversion optimisation, product merchandising and customer retention.
- Ability to interpret sales, advertising and customer data and translate findings into practical action.
- Experience managing teams, agencies, budgets and cross-functional projects.
- Strong commercial judgement, negotiation skills and execution discipline.
- Bachelor’s degree in business, marketing, commerce or a related discipline; an MBA is preferred.
- Experience in Ayurveda, wellness, FMCG, nutraceuticals, personal care or consumer healthcare will be preferred.

Key Performance Indicators

- Channel-wise net sales growth and achievement of revenue targets.
- E-commerce contribution margin and profitability.
- Website conversion rate and average order value.
- Customer acquisition cost and advertising efficiency.
- Repeat purchase rate and repeat customer revenue.
- Product availability, fulfilment performance, cancellations and returns.

What We Are Looking For An experienced leader who has personally driven online business growth and can combine strategy with hands-on execution. Candidates should be able to explain the channels they managed, the sales growth they delivered, the budgets they handled and how they improved business profitability.

Experience : 8-12 Years

Location : Zirakpur (Punjab)

Salary: 50K-90K CTC

Job type: Full time/On-site

📌 E-commerce AndC Head (Chandigarh)
🏢 JeenaSikho Lifecare Private
📍 Chandigarh