# : Digital Marketing Executive

Company Name: Solnce Energy Pvt. Ltd.

Department: Marketing

Job Type: Full-Time

Experience: 1–3 Years

Location: Surat, Gujarat

Salary/CTC: As per experience and company standards

## About Solnce Energy Pvt. Ltd.

Solnce Energy is a fast-growing clean-energy startup featured on Shark Tank India Season 4. We are committed to making solar energy accessible, affordable, and efficient for homes and businesses across India. We provide end-to-end solar solutions and aim to accelerate India's transition towards sustainable energy.

We are looking for a creative, analytical, and result-oriented Digital Marketing Executive to strengthen our online presence, generate quality leads, and support the company's growth through effective digital marketing strategies.

## Key Responsibilities

1. Social Media Management

- Manage and grow the company's social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
- Plan and execute monthly social media content calendars.
- Create engaging posts, reels, stories, videos, and campaigns related to solar energy, products, customer testimonials, and company updates.
- Monitor audience engagement, respond to comments and messages, and build an active online community.
- Maintain consistent brand identity and communication across all digital platforms.

2. Content Creation & Marketing

- Develop creative content, captions, blogs, website copy, and promotional materials.
- Coordinate with graphic designers, video editors, and internal teams to create high-quality marketing content.
- Create educational content explaining solar energy, its benefits, government subsidies, savings, and installation processes.
- Promote company achievements, customer success stories, and brand milestones.

3. Performance Marketing & Paid Advertising

- Plan, execute, and optimize paid advertising campaigns on Meta Ads and Google Ads.
- Generate qualified leads for residential and commercial solar installations.
- Monitor campaign performance, cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
- Conduct A/B testing of ad creatives, audiences, headlines, and landing pages.




- Manage advertising budgets efficiently to maximize lead generation and conversions.

4. SEO & Website Management

- Implement SEO strategies to improve website rankings and organic traffic.
- Conduct keyword research and competitor analysis.
- Optimize website content, landing pages, meta titles, descriptions, and blogs.
- Monitor website performance using Google Analytics and Google Search Console.
- Identify opportunities to improve website traffic, user experience, and lead conversion rates.

5. Lead Generation & CRM Coordination

- Develop digital campaigns to attract potential solar customers.
- Track leads generated through social media, paid ads, website forms, and other digital channels.
- Coordinate with the sales team to monitor lead quality and conversion progress.
- Analyze lead sources and recommend strategies to improve lead quality and reduce acquisition costs.

6. Analytics & Reporting

- Track daily, weekly, and monthly digital marketing performance.
- Prepare reports on reach, impressions, engagement, website traffic, leads, CPL, and conversions.
- Analyze campaign results and implement data-driven improvements.
- Stay updated with digital marketing trends, competitor activities, and industry developments.

7. Brand Building & Campaign Execution

- Develop campaigns to increase brand awareness and establish Solnce Energy as a trusted solar solutions provider.
- Leverage the company's Shark Tank India Season 4 feature in marketing campaigns, where appropriate.
- Support festive campaigns, product launches, events, exhibitions, and promotional activities.
- Ensure all marketing communications align with company objectives and brand guidelines.

## Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- 1–3 years of experience in digital marketing, social media management,



or performance marketing.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Knowledge of SEO, SEM, Google Analytics 4, and Google Search Console.
- Strong content writing, copywriting, and communication skills.
- Basic understanding of graphic design tools such as Canva; knowledge of video editing is an advantage.
- Proficiency in Excel or Google Sheets for campaign reporting and analysis.
- Understanding of lead generation funnels, audience targeting, and conversion optimization.
- Creative thinking, analytical skills, time management, and attention to detail.

## Preferred Qualifications
- Experience working with startups, renewable energy, solar, real estate, or other lead-generation-focused industries.
- Knowledge of CRM tools and marketing automation.
- Experience with WordPress or other website management platforms.
- Ability to create engaging reels and short-form video content.
- Understanding of the Indian solar market, customer acquisition, and residential/commercial solar solutions.

## Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Quality and quantity of leads generated.
- Cost per lead and conversion performance.
- Social media reach, engagement, and follower growth.
- Website traffic and organic search rankings.
- Paid advertising performance and return on ad spend.
- Content consistency and campaign execution.
- Contribution to brand awareness and sales growth.

## Compensation & Advantages
- Competitive salary based on experience, skills, and performance.
- Opportunity to work with a growing clean-energy startup.
- Exposure to innovative solar solutions and brand-building initiatives.
- Opportunity to take ownership of campaigns and contribute directly to business growth.
- Collaborative and growth-oriented work environment.

## How to Apply

Interested candidates can share their updated resume along with relevant work samples, social media pages, or campaign portfolios.

Company: Solnce Energy Pvt. Ltd.

Email: [email protected]

- Join Solnce Energy and help accelerate India's transition to clean and sustainable energy through digital innovation.

📌 Digital Marketing Specialist (Surat)
🏢 Solnce Energy
📍 Surat