Experienced Digital Marketing Executive

Position: Digital Marketing Executive – Experienced

Experience: 2–5 years

Employment Type: Full-time

Location: Coimbatore, Tamil Nadu

Department: Digital Marketing

1. Job Summary

We are looking for a creative, result-oriented, and experienced Digital Marketing Executive to plan, execute, and manage digital marketing campaigns across multiple online platforms. The candidate should have practical experience in social media management, paid advertising, SEO, content creation, lead generation, and digital campaign performance analysis. The ideal candidate should be capable of independently handling client accounts, developing marketing strategies, and delivering measurable results.
1. Key Responsibilities

A. Social Media Marketing

- Plan, create, and manage content for Instagram, Facebook, LinkedIn, and other relevant platforms.
- Develop monthly social media content calendars.
- Coordinate reels, posts, stories, promotional creatives, and videos.
- Monitor engagement, followers, reach, and overall account growth.
- Manage client social media accounts and maintain consistent brand communication.

B. Paid Advertising

- Plan, execute, and optimize Meta Ads campaigns on Facebook and Instagram.
- Manage Google Ads campaigns, including Search and Display where appropriate.
- Develop strategies for lead generation, website traffic, brand awareness, and sales.
- Monitor advertising budgets, cost per lead, conversion rates, and return on ad spend (ROAS).
- Conduct audience research, A/B testing, and campaign optimization.

C. Search Engine Optimization (SEO)

- Conduct keyword research and competitor analysis.
- Implement on-page and basic technical SEO improvements.
- Optimize website content, titles, meta descriptions, and internal links.
- Work on local SEO and Google Business Profile optimization.
- Monitor website traffic, keyword rankings,



and organic performance.

D. Content Planning and Strategy

- Develop engaging content ideas, campaign concepts, and promotional strategies.
- Write social media captions, advertising copy, headlines, and calls to action.
- Coordinate with graphic designers, video editors, photographers, and clients.
- Ensure content aligns with each client's brand identity and business objectives.

E. Lead Generation and Client Growth

- Develop digital strategies to generate qualified leads.
- Set up and monitor lead-generation campaigns.
- Track enquiries, conversions, and campaign performance.
- Recommend improvements to increase customer acquisition and sales.
- Understand client requirements and suggest suitable digital marketing solutions.

F. Analytics and Reporting

- Track campaign performance using Meta Ads Manager, Google Analytics 4, Google Search Console, and other relevant tools.
- Prepare weekly and monthly performance reports.
- Analyze marketing metrics and identify areas for improvement.
- Present campaign results, insights, and recommendations to management or clients.

G. Client and Team Coordination

- Communicate with clients to understand their marketing objectives.
- Coordinate with designers, content creators, and other team members.
- Manage multiple projects and meet deadlines.
- Provide regular updates on campaign progress and results.

1. Required Skills and Qualifications

- 2–5 years of hands-on digital marketing experience.
- Practical experience managing Meta Ads and Google Ads.




- Good understanding of social media marketing and content strategy.
- Working knowledge of SEO and local SEO.
- Experience with Google Analytics 4 and Google Search Console.
- Solid copywriting and communication skills.
- Ability to analyze campaign data and optimize performance.
- Good time management and project coordination skills.
- Ability to work independently and manage multiple client accounts.

1. Preferred Qualifications

- Experience working in a digital marketing agency.
- Experience managing multiple business accounts simultaneously.
- Knowledge of WordPress or other website platforms.
- Familiarity with Canva and AI-powered marketing tools.
- Experience with lead tracking, conversion tracking, and remarketing.
- A portfolio demonstrating previous campaigns and measurable results.

1. Key Performance Indicators (KPIs)

Performance will be evaluated based on:
- Timely execution of monthly marketing plans.
- Quality and consistency of social media content.
- Improvement in engagement, reach, and relevant audience growth.
- Qualified leads generated through advertising campaigns.
- Cost per lead and conversion performance.
- Improvements in organic website traffic and local search visibility.
- Accuracy and timeliness of client reports.
- Client satisfaction, retention, and campaign effectiveness.

Targets should be set according to each client's budget, industry, starting performance, and business objectives.

1. Application Requirements

Interested candidates should share their updated resume, portfolio, details of previous campaigns, and examples of results achieved. Candidates should be prepared to explain their hands-on experience with Meta Ads, Google Ads, SEO, and social media management during the interview.

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Coimbatore)
🏢 Lillys Cafe
📍 Coimbatore