Digital Marketing Specialist

Function: Digital Marketing & Growth

Role Type: Individual Contributor

Experience: 4–7 Years

About The Company

Amaron Assist, launched by Amara Raja Energy & Mobility Limited, is a technology-enabled automotive services initiative focused on making vehicle care more convenient and accessible.

The platform aims to simplify vehicle maintenance by connecting customers with essential automotive services, including car servicing, repairs, and other car care solutions, at their convenience through doorstep services and digital experiences.

Amara Raja Group is a diversified Indian business group with a global presence and annual revenue exceeding USD 2 billion. Building on its focus on innovation and customer-centric solutions, Amaron Assist aims to transform the vehicle care experience through convenient service delivery, technology, and customer-focused solutions.

1. Role Overview

Amaron Assist is looking for an experienced Digital Marketing Specialist to drive brand awareness, customer acquisition, organic growth, and online bookings for car servicing, repairs, and related automotive services.

The ideal candidate will have hands-on expertise in performance marketing, SEO, conversion rate optimization, and digital analytics. The role requires an individual who can independently plan, execute, and optimize digital campaigns to improve customer acquisition efficiency, increase completed service bookings, and drive scalable growth across multiple cities.

2. Key Responsibilities

A. Performance Marketing & Paid Acquisition

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other relevant advertising platforms.

- Develop full-funnel marketing strategies covering awareness, consideration, lead generation, and conversions.

- Manage campaign setup, audience targeting, bidding strategies, budgets, and performance optimization.

- Implement remarketing, retargeting, lookalike audiences, and customer segmentation strategies.

- Conduct A/B testing of creatives, ad copies, landing pages, and audience segments.

- Optimize campaigns to improve qualified leads, cost per lead (CPL), customer acquisition cost (CAC), and booking conversions.

B. Search Engine Optimization (SEO)

- Develop and execute SEO strategies to improve organic visibility, website traffic, and customer acquisition.

- Conduct keyword research for car servicing, repairs, car washing, and related automotive services.

- Optimize website content, metadata, headings, internal linking, and service pages.





- Coordinate the development of blogs, city-specific landing pages, and service-related content.

- Identify technical SEO issues and collaborate with technology teams for resolution.

- Monitor keyword rankings, organic traffic, engagement, and SEO-driven bookings.

C. Digital Content & Creative Optimization

- Collaborate with creative and content teams to develop campaign assets, ad copies, landing pages, and promotional creatives.

- Test messaging and creatives across customer segments, service categories, and target cities.

- Conduct competitor analysis and market benchmarking to identify growth opportunities.

- Maintain consistent brand messaging across paid and organic channels.

D. Website & Conversion Rate Optimization (CRO)

- Analyze website and landing page performance to improve engagement and conversions.

- Optimize the customer journey from advertising clicks and organic visits to enquiries and completed service bookings.

- Identify booking funnel drop-offs and recommend corrective actions.

- Collaborate with product and technology teams to improve landing pages, tracking, and booking experiences.

- Plan and execute A/B tests to improve conversion rates and booking completion.

E. Analytics, Reporting & Attribution

- Track campaign performance using Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, and relevant analytics tools.

- Implement and monitor UTM parameters, conversion events, and attribution mechanisms.

- Prepare regular performance reports covering paid campaigns, organic growth, and digital acquisition.

- Analyze CAC, CPL, click-through rate (CTR), conversion rates, return on ad spend (ROAS), and completed bookings.

- Translate campaign data into actionable insights to improve marketing efficiency and business outcomes.

F. Customer Acquisition & City-Level Growth

- Develop digital marketing initiatives to increase customer acquisition and service bookings across target cities.

- Plan localized campaigns based on customer demand, service availability, and business priorities.

- Collaborate with CRM teams on remarketing, customer re-engagement, and lifecycle marketing campaigns.





- Identify opportunities to increase repeat bookings and customer retention.

- Coordinate with business, operations, and technology teams to align marketing campaigns with service capacity and booking targets.

3. Key Result Areas (KRAs)

- Customer Acquisition: Growth in qualified leads and new customers from digital channels.

- Marketing Efficiency: Optimization of CAC, CPL, and advertising expenditure.

- Paid Campaign Performance: Improvement in CTR, conversion rates, ROAS, and campaign effectiveness.

- Organic Growth: Improvement in organic traffic, keyword rankings, and SEO-driven bookings.

- Booking Conversion: Increase in website conversion rates and completed service bookings.

- City-Level Growth: Achievement of customer acquisition and booking targets across locations.

- Analytics & Attribution: Accurate conversion tracking, lead attribution, and performance reporting.

- Customer Retention: Improvement in remarketing conversions, repeat bookings, and customer re-engagement.

4. Required Skills & Competencies

- Hands-on experience with Google Ads and Meta Ads Manager.

- Robust understanding of SEO, keyword research, and organic growth strategies.

- Practical experience with GA4, Google Tag Manager (GTM), conversion tracking, and campaign attribution.

- Knowledge of landing page optimization, conversion rate optimization, and A/B testing.

- Proficiency in digital marketing analytics, reporting, and budget optimization.

- Understanding of customer acquisition funnels, remarketing, and lifecycle marketing.

- Strong analytical, problem-solving, and data-driven decision-making skills.

- Ability to independently manage and optimize digital marketing campaigns.

- Effective collaboration with creative, content, CRM, technology, and business teams.

5. Preferred Industry Experience

Experience in one or more of the following sectors will be an advantage:

- Automotive and mobility

- E-commerce and online marketplaces

- Hyperlocal services

- Consumer internet and digital-first businesses

- Online booking or service-based platforms

Experience driving transactional conversions, online bookings, and city-level customer acquisition is highly desirable.

6. Success in the Role The successful candidate will drive measurable improvements in Amaron Assist's digital visibility, qualified customer acquisition, organic demand, and completed service bookings while continuously improving marketing efficiency and return on advertising spend.

📌 Digital Marketing Specialist (Delhi)
🏢 Consultbae India
📍 Delhi