: Marketing Manager / Performance Marketing Specialist

Company: Lemonpeak Marketing Services Pvt. Ltd.

Location: Chennai, Tamil Nadu

Work Mode: Work from Office – No Work from Home

Shift: US Night Shift

Weekly Off: Rotational / Business-Driven – No Fixed Weekly Off

Experience: 3–6 years (preferred)

Employment Type: Full-time

About Lemonpeak

Lemonpeak is a digital marketing and technology company focused on performance-driven customer acquisition, lead generation, and technology solutions for international markets. We are looking for a data-driven marketing professional with strong experience in US B2C marketing, paid advertising, campaign optimization, and team management.

Role Overview The Marketing Manager / Performance Marketing Specialist will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns targeting the US B2C market. The ideal candidate should have hands-on experience with Google Ads and Microsoft Advertising (Bing Ads), solid analytical skills, and the ability to lead a team toward achieving campaign performance targets.

This role requires a combination of strategic thinking, hands-on campaign management, data analysis, and people management.

Key Responsibilities1. Performance Marketing & Campaign Management

- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Microsoft Advertising (Bing Ads).
- Manage campaign budgets, bidding strategies, audience targeting, keywords, search terms, and ad performance.
- Drive measurable results across lead generation, inbound calls, customer acquisition, and other campaign objectives.
- Monitor key performance indicators, including cost per lead, cost per call, conversion rate, campaign spend, lead quality, and return on ad spend.
- Identify opportunities to scale successful campaigns while maintaining target acquisition costs.
- Ensure campaigns comply with advertising policies, brand guidelines, and platform requirements.

1. Data Analysis & Reporting

- Analyze campaign data to identify trends, performance gaps, and opportunities for improvement.
- Build and maintain daily, weekly, and monthly performance reports and dashboards.
- Use Microsoft Excel extensively for data analysis, reporting, pivot tables, lookup functions, data reconciliation, and performance tracking.
- Work with analytical tools, dashboards,



and spreadsheets to support data-driven decision-making.
- Present actionable insights and recommendations to management based on campaign performance.
- Track budget utilization, forecast campaign performance, and investigate fluctuations in key metrics.

1. Team Management & Leadership

- Lead, mentor, and manage a team of marketing executives and campaign specialists.
- Set daily, weekly, and monthly targets and monitor individual and team performance.
- Conduct regular performance reviews, provide coaching, and improve team productivity.
- Allocate tasks, manage workloads, and ensure timely execution of marketing activities.
- Establish reporting processes, performance standards, and accountability within the team.
- Coordinate with sales and operations teams to improve lead quality, conversion rates, and overall campaign outcomes.

1. Campaign Optimization & Process Improvement

- Conduct keyword research, search-term analysis, competitor analysis, and campaign audits.
- Identify underperforming campaigns and implement corrective actions.
- Develop and test ad copy, landing pages, bidding strategies, and campaign structures.
- Monitor conversion tracking and work with relevant teams to resolve tracking discrepancies.
- Continuously improve campaign efficiency through structured experimentation and performance analysis.

Required Qualifications & Skills
- 3–6 years of experience in digital marketing or performance marketing, preferably in a B2C environment.
- Hands-on experience managing Google Ads and Microsoft Advertising (Bing Ads) campaigns.
- Proven experience marketing products or services to customers in the US market.
- Prior experience managing, mentoring, or supervising a marketing team.
- Robust proficiency in Microsoft Excel, including pivot tables, lookup functions, conditional formulas, data cleaning, and reporting.
- Experience with data visualization or analytics tools such as Google Analytics 4, Looker Studio, Power BI, or equivalent.
- Strong analytical, numerical,



and problem-solving skills.
- Ability to interpret campaign data and translate insights into actionable strategies.
- Strong communication, leadership, and decision-making skills.
- Ability to work independently in a target-driven environment and manage multiple campaigns simultaneously.
- Willingness to work night shifts from the Chennai office and work on a rotational weekly-off schedule.

Preferred Qualifications
- Experience in US B2C lead generation, inbound call campaigns, or call-driven acquisition.
- Experience managing high-budget paid advertising campaigns.
- Familiarity with call tracking, CRM platforms, conversion tracking, and attribution tools.
- Experience with Meta Ads or other paid acquisition channels.
- Understanding of landing-page optimization, conversion funnels, and lead-quality analysis.

Key Performance Indicators (KPIs) Performance will be evaluated based on:
- Campaign spend and budget utilization.
- Cost per lead / cost per call and customer acquisition cost.
- Lead quality and conversion performance.
- Campaign efficiency and return on advertising spend, where applicable.
- Team productivity and achievement of assigned targets.
- Accuracy and timeliness of reports.
- Campaign scaling, optimization improvements, and compliance.
- Consistency in execution and team development.

Work Schedule & Conditions
- The position is based at the Lemonpeak office in Chennai.
- This is a US night-shift role; candidates must be comfortable working during US business hours.
- Work from home and hybrid arrangements are not available.
- Weekly offs will be rotational or determined by business requirements; fixed Saturday/Sunday offs cannot be guaranteed.
- Candidates should be comfortable working in a fast-paced, performance-oriented environment.

Who Should Apply? We are looking for a hands-on marketing leader who understands advertising platforms, can analyze numbers in depth, and knows how to get results through a team. Candidates who combine strong campaign execution with analytical thinking, ownership, and people-management skills will be a strong fit.

To apply: Submit your updated resume highlighting your Google Ads and Bing Ads experience, US B2C campaign exposure, team size managed, campaign budgets handled, and measurable performance achievements.

📌 Digital Marketing Manager (Chennai)
🏢 Lemonpeak Marketing Services
📍 Chennai