Role

Digital Leads Executive

Designation

Senior Executive

Job Type

Full-Time

Location

HO-Gurgaon, Haryana

Department

Solar Channel Distribution - Addo

Sub-Department

Sales

Team Management

No

Reports to

Sr. Manager -Telesales & Retention

Objective & Key Result (OKR) expectations

Objective 1: Maximize Digital Lead Conversion

Key Results

Achieve monthly, quarterly, and annual conversion targets from digital leads.

Maintain a minimum conversion rate (as defined by management).

Ensure timely follow-up on 100% of assigned leads within SLA.

Objective 2: Drive Current Business Development

Key Results

Generate new accounts/business opportunities per month from converted leads.

Identify upselling/cross-selling opportunities during conversion process.

Maintain accurate records of all conversions in CRM.

Objective 3: Enhance Customer Relationship & Retention

Key Results

Maintain ≥90% customer satisfaction score in post-conversion feedback.

Ensure timely resolution of customer queries within 48 hours.

Build long-term relationships to drive repeat business and referrals.

Objective 4: Ensure Process Compliance & Reporting

Key Results

100% adherence to lead management and CRM update protocols.

Submit daily/weekly conversion reports and pipeline status on time.

Zero deviations from company policies and audit norms.

Core Competencies Required

Competency

Type

Description

Lead Management & Conversion Skills

Functional

Ability to convert digital leads into sales effectively.

Customer Orientation

Functional

Strong focus on understanding and meeting customer needs.

Communication & Negotiation

Functional

Persuasive communication for closing deals.

CRM & Data Management

Functional

Proficiency in maintaining accurate records and reports.

Result Orientation

Functional

Strong focus on achieving conversion targets.





Qualifications & Experience

Requirement

Description

Education

Graduate in any field

Experience

5–8 years of experience in Sales, Channel Management, or Business Development, preferably in the automotive or battery industries.

Industry Preference

Manufacturing, Automotive, Power Solutions, or FMCD sectors.

About the Role

As a Digital Leads Executive at Eastman Auto & Power Ltd, you will play a crucial role in driving the company's digital marketing efforts. Your primary focus will be on generating and managing leads through various digital channels. You will analyze campaign performance and make recommendations for optimization to meet business goals.

About the Team

You will be joining a dynamic and innovative marketing team that values collaboration and creativity. The team is committed to leveraging technology and data analytics to enhance the company's visibility and reach. As a Digital Leads Executive, you will work closely with digital marketers, sales personnel, and other stakeholders to ensure seamless lead management.

You are Responsible for

Developing and executing digital lead generation strategies.

Monitoring and analyzing website and campaign performance metrics.

Collaborating with the sales team to qualify leads and follow up effectively.

Managing social media platforms to engage with potential customers and generate interest.

Creating and optimizing landing pages and email campaigns to capture leads.

To succeed in this role – you should have the following:

A strong understanding of digital marketing concepts and lead generation techniques.

Excellent communication skills, both written and verbal.

Ability to analyze data and translate insights into actionable strategies.

Experience with CRM software and digital marketing tools.

A proactive attitude and the ability to work independently as well as part of a team.

📌 Digital Leads Executive (Gurugram)
🏢 Eastman Auto u0026 Power
📍 Gurugram