Key Responsibilities Narrative and Earned Media Strategy: Develop and drive River's corporate communications and earned media strategy, building complementary messaging pillars across business, product, mobility, and culture Media Ecosystem and Storytelling: Lead proactive relationships across media and opinion leaders, shaping differentiated industry narratives and capitalizing on emerging cultural moments Leadership and Stakeholder Management: Manage domain PR teams and external agencies while partnering closely with Founders and Marketing leadership to align communications with strategic priorities Measurement and Reputation Management: Establish & track clear measures for quality of coverage, share of voice, narrative association, sentiment, reputation impact and proactively manage brand risks and opportunities Ideal Candidate 12 years of experience in corporate communications, PR,
earned media or integrated communications, preferably across automotive, mobility, technology or consumer brands Strong understanding of the Indian earned media ecosystem and established relationships across relevant media categories Proven ability to build narratives and generate meaningful conversations beyond press releases and product announcements Experience managing both corporate and consumer-facing communication agendas Experience leading teams, agencies and senior stakeholders.Excellent written, verbal and presentation skills Solid commercial and business understanding with the ability to connect communication to brand equity and business priorities