Role Purpose

Own the day-to-day execution of CRM campaigns, nurture journeys and customer communications, ensuring that leads and customers receive the right communication at the right stage of their journey.

Key Responsibilities

 Build and execute CRM/nurture journeys on the CDP.

 Manage WhatsApp, SMS, Push Notif. and other customer communication channels.

 Segment customers based on behaviour, lead stage, vehicle/service characteristics and engagement.

 Execute campaigns for:

o New lead nurturing o Abandoned leads o Booking reminders o Service reminders o Cross-sell o Repeat purchases o Customer reactivation

 Monitor campaign delivery, engagement and conversion.

 Conduct A/B testing of communication, offers, CTAs and campaign timing.

 Maintain campaign calendars and ensure timely execution.





 Coordinate with the Contact Centre for lead follow-up campaigns.

 Prepare regular CRM performance reports.

 Identify customer drop-offs and recommend interventions.

 Maintain CRM data hygiene and campaign documentation.

Key KRAs

 Campaign execution accuracy

 Lead nurture conversion

 CRM-attributed bookings

 Engagement rate

 WhatsApp response rate

 Campaign turnaround time

 Repeat/reactivation conversion

Ideal Candidate

 3–6 years in CRM/lifecycle marketing.

 Experience with platforms such as MoEngage, WebEngage, CleverTap, Salesforce

Marketing Cloud or similar.

 Solid Excel/data-analysis skills.

 Experience with WhatsApp campaigns is highly desirable.

📌 CRM Executive (Delhi)
🏢 Consultbae India
📍 Delhi