Act as a bridge between business/data goals and creative execution. They combine analytical thinking with creative intuition to design, test, and scale high-performing marketing and advertising campaigns.
Core Responsibilities
Market & Audience Research: Analyze customer demographics, pain points, market trends, and competitor data to understand what motivates consumers. Data Analysis: Track and interpret performance metrics like Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS) to see what works.
Creative Briefing: Write detailed creative briefs for copywriters, video editors, and designers, outlining the core message, hooks, and strategic "why" behind an ad.
Rapid Testing & Iteration: Build testing pipelines to launch, analyze, and optimize ad variations (especially on platforms like Meta, TikTok, and YouTube).
Cross-Functional Collaboration: Coordinate goals between media buyers, creative directors, and brand teams to align aesthetics with performance.
Pay: ₹8,000.00 - ₹20,000.00 per month
Benefits
- Adaptable schedule
Language:
- English (Preferred)
Work Location: Hybrid remote in Mumbai, Maharashtra