About The Job

We are looking for a creative, ambitious and forward-thinking individual to join an upcoming women's fashion and lifestyle brand based in Jaipur.

The brand is currently in its early stages, offering an opportunity to be involved from the ground up, shaping its identity, developing its voice, building its audience and contributing to its growth.

We are looking for someone who understands fashion, branding, social media, emerging trends and consumer behaviour. Someone who can identify opportunities, recognise patterns, think outside the box and translate creative ideas into successful marketing initiatives.

A key focus of this role will be to build a strong community around the brand, create meaningful customer connections and develop long-term brand loyalty.

This role combines creative direction, brand strategy, digital marketing, consumer insights and hands-on execution. The ideal candidate should be comfortable balancing creativity with analytical thinking, taking ownership of projects and contributing to the development of a brand from its initial stages.

Responsibilities:

- Contribute to developing the brand's identity, positioning, personality and creative direction.
- Conceptualise and execute marketing campaigns, product launches, photoshoots and brand collaborations.
- Develop and implement pre-launch, launch and post-launch marketing strategies.
- Plan and manage social media content, digital campaigns, influencer collaborations and promotional activities.
- Build and engage a community around the brand through creative storytelling, customer engagement and loyalty initiatives.
- Research emerging fashion, lifestyle, social media and pop culture trends to identify new opportunities.
- Analyse competitor strategies,



consumer behaviour and market developments to identify patterns and gaps.
- Monitor marketing performance, engagement metrics and customer insights to make data-driven recommendations.
- Experiment with new marketing channels, content formats and creative approaches to drive brand awareness and growth.
- Coordinate with designers, photographers, content creators and external partners to execute campaigns.
- Maintain consistency in brand communication and visual identity across all customer touchpoints.
- Take ownership of creative and marketing projects from ideation to execution.

Requirements:

- Bachelor's degree in Marketing, Business, Fashion, Communications or a related field (preferred).
- 0–2 years of experience in branding, marketing, social media or related fields. Freshers are encouraged to apply.
- Strong creative thinking with a good eye for aesthetics, fashion and visual storytelling.
- Understanding of digital marketing, social media platforms, branding and consumer behaviour.
- Ability to identify trends, recognise patterns and translate insights into actionable ideas.
- Analytical mindset with an interest in interpreting marketing data and performance metrics.
- Solid written and verbal communication skills.
- Good organisational, problem-solving and project management abilities.
- Ability to work independently, take initiative and manage multiple projects.




- Leadership potential and the ability to coordinate with teams and external collaborators.
- A proactive, adaptable and resourceful approach to work.

Bonus Points:

- Experience with content creation, creative campaigns or social media management.
- Familiarity with tools such as Canva, Adobe Creative Suite, Google Analytics, Meta Business Suite or similar platforms.
- Experience using AI tools for creative development, research or marketing.
- Understanding of influencer marketing, community building and customer retention strategies.
- A portfolio of creative projects, personal branding initiatives or marketing campaigns.
- Experience working on a personal project, startup, student initiative or independent brand.

Perks:

- Competitive Salary.
- Opportunity to build a fashion and lifestyle brand from its earliest stages.
- Creative freedom to experiment, innovate and bring original ideas to life.
- Direct involvement in brand strategy, creative direction and marketing decisions.
- Hands-on experience across different aspects of brand building and business growth.
- Opportunity to take ownership of projects and develop leadership skills.
- A collaborative and fast-paced work environment with strong growth potential.

Job Details:

- Location: Jaipur, Rajasthan
- Employment Type: Full-time
- Workplace Type: On-site
- Experience: 0-5 years

How to Apply:

Interested candidates can apply through LinkedIn with their updated CV and portfolio.

We value creativity, curiosity, initiative and the ability to execute over years of experience.

Bonus: Tell us about a fashion or lifestyle brand you admire, what makes its branding or marketing successful, and one thing you would do differently.

📌 Creative Brand and Marketing Lead (Jaipur)
🏢 Deemart Merchandising
📍 Jaipur