Content Creation - FTC (India)

Content Creation - FTC (India)

22 Oct
|
Infoedge
|
India

22 Oct

Infoedge

India

Role Summary

We are looking for a Senior Manager – Content to lead a large editorial team responsible for planning, producing, and quality-controlling content at scale. The role requires strong operational rigor, working knowledge of SEO/AEO/GEO fundamentals, and the ability to build and enforce SOPs across a quick-moving content operation.

Key Responsibilities

Planning & Resourcing

- Own the monthly and weekly content plan, including topic allocation and production targets
- Manage rostering and workload distribution across the team to ensure consistent output
- Coordinate cross-functionally within the team (writers, editors, QC) to remove bottlenecks and keep timelines on track

SEO & Content Strategy

- Apply working knowledge of Google Search Console (GSC) and Keyword Planner to guide content prioritization
- Bring a solid understanding of SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to shape content structure and discoverability
- Translate search and ranking data into actionable content decisions

Quality & Governance

- Drive content QC processes and periodic audits to maintain accuracy, consistency, and compliance with editorial standards
- Design, document, and continuously refine SOPs for content creation, review, and publishing workflows

Reporting

- Prepare and present daily, weekly,



and monthly reports covering production volumes, traffic, registrations, and keyword rank movements
- Flag trends and anomalies to leadership with clear, data-backed recommendations

Team Development

- Lead, mentor, and manage a team of 25–30 content professionals
- Design and deliver training programs for onboarding and upskilling new resources
- Set performance expectations and support career development within the team

Requirements

- 8–12 years of experience in content/editorial roles, with at least 5–7 years managing large teams
- Proven experience in content planning, resource allocation, and rostering for high-volume content operations
- Hands-on familiarity with GSC, Keyword Planner, and other SEO tools
- Strong grasp of SEO, AEO, and GEO principles
- Demonstrated ability to build SOPs and QC frameworks from the ground up
- Strong analytical skills with experience in traffic, ranking, and production reporting
- Excellent people management, coordination, and training skills
- Prior experience in EdTech, publishing, or digital media preferred

What We Offer

- Leadership role with significant scope and team scale
- Opportunity to shape content strategy for one of India's leading education platforms
- Collaborative environment within a high-growth digital media organization

📌 Content Creation - FTC (India)
🏢 Infoedge
📍 India

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