- Experience in brand development and new business expansion with expertise in distribution network design
- Establish and streamline district-wise distribution networks, develop go-to-market strategies, and engage Modern Trade, HORECA, and bulk buyers
ROLES
1. Establish the Companys brands in untapped districts of Tamil Nadu by appointing a strong district-wise distribution network.
2. Expand brand-led initiatives into Up-to-date Trade, HORECA & Wedding Caterers/Chefs.
3. Review and streamline the Distribution network in existing districts using a performance evaluation matrix.
4. Explore new business opportunities and new customer segments to increase brand presence.
DUTIES
- Map all the untapped districts in terms of potential and possibilities and design a Distribution framework for each district.
- Identify, evaluate and shortlist capable Distributors in each district based on a pre-agreed framework of expectations and deliverables.
- Create a launch plan and Go-to-market strategy for each district with periodical primary and secondary sales targets.
- Identify and shortlist competent Sales executives in each district/market based on a set of eligible criteria.
- Identify and negotiate with players in the Modern Trade/HORECA/Caterers/Bulk buyers space.
- Track and monitor competitor activity in each district on multiple identified aspects.
📌 Business Development Manager (Chennai)
🏢 Manchukonda Agrotech In
📍 Chennai
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