Role

Business Development Manager

Designation

Sr. Manager/Manager

Job Type

Full-Time

Location

Kanpur-UP

Department

Sales

Sub-Department

Solar Sales-ADDO

Team Management

Yes

Reports to

GM

Objective & Key Result (OKR) expectations

Objective 1: Drive Strategic Sales Growth & Market Leadership

Key Results

Achieve monthly, quarterly, and annual sales targets across assigned multi-city territory.

Ensure minimum 15% YoY growth in primary and secondary sales volumes.

Lead strategic initiatives to increase market share through advanced dealer engagement and high-value customer acquisition.

Objective 2: Expand & Optimize Channel Network

Key Results

Identify, onboard, and activate high-potential dealers/distributors aligned with strategic growth plans.

Implement channel performance improvement programs and ensure strong engagement through structured reviews.

Maintain ≥95% active dealer retention and drive channel profitability metrics.

Objective 3: Market Coverage & Territory Development

Key Results

Expand presence in tier-2 and tier-3 towns and new markets through structured market penetration plans.

Ensure 100% adherence to beat planning and PJP for complete territory coverage.

Utilize market intelligence and competitor benchmarking to identify growth opportunities and execute corrective actions.

Objective 4: Enhance Customer & Channel Partner Experience

Key Results

Maintain ≥90% satisfaction score in dealer feedback surveys.

Ensure resolution of complaints and service issues within 48 hours in coordination with Service & CRM teams.

Drive loyalty programs, incentive schemes, and promotional campaigns effectively at the field level.

Objective 5: Reporting Excellence & Strategic Insights

Key Results

Ensure 100% compliance with reporting timelines, CRM updates, and expense submissions.

Deliver structured MIS, competitor analysis, and actionable market intelligence to leadership.

Zero deviations from company policies and audit norms.





Core Competencies Required

Competency

Type

Description

Advanced Sales Planning & Execution

Functional

Ability to design and execute strategic sales plans across multiple territories, ensuring alignment with organizational goals and scalability.

Channel Development & Optimization

Functional

Builds, strengthens, and optimizes dealer/distributor networks; drives performance through structured programs and advanced analytics.

Customer-Centric Growth

Functional

Anticipates evolving customer needs, delivers tailored solutions, and fosters long-term loyalty through consultative engagement.

Financial Financial & Commercial Acumen

Functional

Manages profitability at a regional level, ensures credit discipline, and leverages financial insights for sustainable growth.

Market Intelligence & Strategic Insights

Functional

Conducts deep market analysis, identifies emerging trends, and translates insights into actionable strategies for competitive advantage.

Result Orientation & Accountability

Behavioral

Demonstrates strong ownership of outcomes, ensures achievement of stretch targets, and maintains accountability for regional performance.

Qualifications & Experience

Requirement

Description

Education

Graduate / Postgraduate in Business, Marketing, or related field (MBA preferred).

Experience

6–10 years of experience in Sales, Channel Management, or Business Development, preferably in automotive, battery, or FMCD industries.

Industry Preference

Manufacturing, Automotive, Power Solutions, or FMCD sectors.

Certifications (Optional)





Training or certification in sales management, negotiation, or channel excellence is an added advantage.

About the Role

The Business Development Manager will play a crucial role in driving company growth by identifying new business opportunities and fostering relationships with potential clients. This position requires strategic thinking and the ability to work collaboratively across various departments to align business objectives. The role involves analyzing market trends and developing tailored strategies to meet the needs of target customers.

About the Team

The team comprises driven professionals with diverse backgrounds in sales, marketing, and customer relationship management. Collaboration and communication are key, as team members work together to achieve collective goals. The team values innovation and encourages each member to contribute ideas that can enhance the company’s market presence. There is a strong emphasis on mentorship and skill development within the team.

You are Responsible for

- Identifying and pursuing current business opportunities through market research and networking.
- Building and maintaining strong relationships with key clients and stakeholders.
- Developing and presenting proposals that meet client needs and secure contracts.
- Collaborating with marketing and product teams to align strategies and messaging.
- Tracking and reporting on sales metrics, providing insights to improve performance.

To succeed in this role – you should have the following:

- Proven experience in business development, sales, or a related field.
- Strong communication and negotiation skills with a client-focused mindset.
- Ability to analyze market data and trends to inform strategies.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- A proactive approach to problem-solving and adapting to changing market conditions.

📌 Business Development Manager (Kanpur)
🏢 Eastman Auto u0026 Power
📍 Kanpur