Company Description Mercely’s Ice Cream is India’s first brand to offer prebiotic and probiotic-enriched ice creams, combining taste with digestive wellness. The company crafts its products using real fruits, natural colors, and premium dairy sourced directly from farmers, emphasizing quality and authenticity. Driven by innovation and sustainability, Mercely’s focuses on creating memorable ice cream experiences rather than just desserts.

The brand has rapidly grown into a consumer favorite across India and is expanding its presence in international markets, offering team members opportunities to contribute to a high-growth, impact-driven business.

Role Description The Business Development Executive will be responsible for driving new business opportunities and expanding Mercely’s market presence, with a focus on retail, horeca, and distribution channels. This full-time, on-site role based in Mumbai involves identifying and qualifying leads, pitching products to potential partners, and managing the onboarding process for recent accounts. The role includes maintaining relationships with existing clients, monitoring sales performance,



and coordinating with operations and marketing teams to ensure timely deliveries and effective promotional activities.

The Business Development

Executive will also track market trends, gather competitor insights, and provide regular reports and forecasts to support strategic decision-making.

Qualifications

- Strong New Business Development and Lead Generation skills, with experience identifying and converting prospects into long-term partners.
- Solid understanding of Business and Account Management practices, including pipeline management, sales reporting, and relationship building.
- Excellent Communication skills, both verbal and written, with the ability to present, negotiate, and collaborate effectively with diverse stakeholders.
- Experience in FMCG, food & beverage, or retail sales is highly beneficial.
- Proficiency in basic CRM tools and MS Office (Excel, PowerPoint, Word).
- Ability to work on-site in Mumbai, travel locally as needed, and manage field activities independently.
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience.
- Demonstrated results orientation, resilience, and a passion for innovative consumer products.

📌 Business Development Executive (Mumbai)
🏢 Mercely's Ice Cream
📍 Mumbai