The BTL/Trade Marketing Manager will be responsible for the development and execution of below-the-line marketing strategies that drive sales and enhance brand visibility in retail environments. This role involves designing and implementing promotional activities, managing trade marketing budgets, and collaborating closely with sales teams to ensure alignment with overall business objectives. The BTL/Trade Marketing Manager will analyze market trends, consumer insights, and competitive landscapes to formulate effective trade marketing campaigns.

Additionally, the manager will oversee point-of-sale materials, trade promotions, and manage relationships with dealers and distributors, ensuring optimal implementation of marketing initiatives.

1. POP & POSM Management

- Plan, execute, and monitor deployment of Point of Purchase (POP) and Point of Sale Material (POSM) across distributors and retail outlets.
- Ensure timely dispatch, installation, and maintenance of branding materials.

2. Expo & Exhibition Management

- End-to-end responsibility for brand participation in expos and exhibitions across the country.
- Coordinate stall design, setup, branding, logistics, vendor management, and post-event analysis.

3. Dealer / Distributor Meets

- Organize and manage dealer/distributor engagement events, regional meets,



and incentive programs.
- Work with sales teams to identify high-potential markets and tailor meet formats accordingly.

4. GSB / Signage Execution

- Manage Glow Sign Board (GSB) and external signage installation across markets.
- Liaise with vendors and regional teams for quality execution, timely rollout, and regular audits.

5. Sales Coordination

- Work closely with the sales team to gather market insights, branding requirements, distributor data, and scheme performance inputs.
- Maintain real-time trackers and dashboards for effective planning and reporting.

6. Scheme Execution & Closure

- Drive trade schemes in alignment with sales objectives and ensure timely closure and validation with distributors.
- Maintain transparency and documentation of scheme payouts and redemption status.

7. Budget Management

- Monitor and manage BTL/trade marketing budget efficiently.
- Ensure all spends are ROI-driven and align with brand and business goals.

8. Market Demand Initiatives

- Propose and implement cutting-edge BTL initiatives and hyperlocal campaigns to generate demand in priority markets.
- Track effectiveness and suggest scalable formats for wider execution.

📌 BTL/Trade Marketing Manager (Gurugram)
🏢 Eastman Auto u0026 Power
📍 Gurugram