Purpose/Objective

The Lead Consumer Branding will lead all passenger-facing branding efforts to build long-term brand equity for Adani Airports and, by extension, the Adani Group.

The role is focused on shaping consumer perceptions through digital, experiential, and event-led activations, ensuring Adani is perceived as a customer-first, up-to-date, and trusted brand in the aviation ecosystem.

This role reports directly to the CEO – Adani Airports and manages agencies for execution.

Key Responsibilities of Role

Key Responsibilities - Define and implement the consumer branding strategy for Adani Airports, spanning digital, experiential, and physical touchpoints.

- Build brand equity by creating positive passenger experiences at every customer journey stage.
- Oversee digital presence (social media, websites, mobile apps) to enhance consumer engagement.
- Drive experiential branding at airports: lounges, check-in areas, cultural activations, and ambience.
- Partner with agencies for creative execution while keeping internal teams lean.
- Establish metrics for consumer sentiment, NPS, and brand health tracking across airports.
- Act as the internal brand evangelist, influencing Aero Ops, Commercial, and Real Estate teams to align with the consumer branding agenda.
- Present consumer brand performance dashboards to the CEO and leadership.

Key Requirements - 12–15 years of experience in Consumer/Experiential Branding, Marketing,



or Customer Experience in aviation, retail, hospitality, or lifestyle sectors.

- Strong track record in creating customer-centric brand activations.
- Deep understanding of consumer insights, perception tracking, and brand-building frameworks.
- Experience in managing agencies (creative, digital, experiential).
- Robust digital fluency and understanding of integrated marketing campaigns.

KPIs - Improvement in Brand Perception Index and passenger NPS.

- Passenger satisfaction scores at key airport touchpoints.
- Social media reach, engagement, and sentiment analysis trends.
- Number and quality of experiential activations executed.
- % improvement in long-term brand equity metrics for Adani Airports.

Organization: - Lead Consumer Branding (Airports)- Digital & Content Lead - Experiential & Events Lead - Execution via agencies

Technical Competencies

brand management experience,developing and implementing innovative branding strategies,project management skills ,• Ability to interact with teams and people across geographies and businesses

Qualifications and Experience

Education Qualification - Bachelor's degree in Marketing, Business Administration, or related field - Master's degree in Marketing or Business Administration preferred Certification required - Professional certification in Brand Management or Marketing Strategy is a plus

Brand Manager

📌 Brand Manager (Ahmedabad)
🏢 Adani Group
📍 Ahmedabad