WE'RE HIRINGBrand & Creator Marketing ManagerAbout Riceē

Riceē is an emerging premium Indian cosmetics brand built around self-expression, product innovation and bold storytelling.

We're looking for a creative, well-connected and execution-driven individual who can help build our brand presence and creator ecosystem from the ground up.

Key Responsibilities

1. Influencer & Creator Marketing

- Identify and connect with beauty influencers, makeup artists, lifestyle creators and emerging talent.
- Independently pitch Riceē to creators and build long-term relationships.
- Negotiate barter, gifting, paid collaborations, affiliate partnerships and flexible payment arrangements.
- Manage creator onboarding, product gifting, deliverables, timelines and follow-ups.
- Build and maintain an organized database of creators, commercials and campaign performance.
- Develop a strong in-house creator network to reduce dependency on external agencies.

2. Brand Building & Creative Strategy

- Develop original campaign concepts, brand stories and creative ideas aligned with Riceē's premium positioning.
- Write engaging scripts, hooks, talking points and content briefs for Instagram Reels, creator videos and brand campaigns.
- Plan founder-led storytelling, product conversations, behind-the-scenes content and brand-building initiatives.
- Research beauty trends, competitor campaigns and viral content opportunities.
- Maintain the brand content calendar and ensure consistent communication.

3. Campaign Planning & Execution

- Plan and execute influencer campaigns, product launches, PR gifting and community-building initiatives.
- Brief creators, coordinate content submissions and manage revisions and approvals.
- Collaborate with photographers, editors, production houses and PR partners when required.
- Maintain consistency in brand identity, messaging and content quality.




- Coordinate creator agreements, content usage rights and advertising disclosures.

4. Performance & Reporting

- Track creator reach, engagement, content delivery, collaboration costs and attributable sales.
- Identify high-performing creators for repeat partnerships.
- Maintain weekly creator pipelines and campaign performance reports.
- Recommend improvements based on campaign results and audience response.

Requirements
- 2–4 years of relevant experience in influencer marketing, brand marketing or content strategy.
- Experience with beauty, skincare, fashion, lifestyle or D2C brands preferred.
- Strong understanding of Instagram, short-form video trends and creator culture.
- Excellent communication, negotiation, creative writing and storytelling skills.
- Ability to independently approach creators and close collaborations.
- Existing relationships with beauty influencers and makeup artists are a significant advantage.
- Comfortable working in a fast-paced startup with direct founder involvement.
- Familiarity with Google Sheets, Canva and social media analytics tools.

Expectations in the First 60 Days
- Build a qualified database of 100–150 relevant creators.
- Establish an active pipeline of creator partnerships within approved budgets.
- Develop a consistent brand and creator content calendar.
- Create original scripts and concepts for upcoming brand campaigns.
- Execute and track approximately 15–25 creator collaborations, subject to budgets and campaign priorities.
- Establish a repeatable process for creator outreach, negotiation, approvals and reporting.

Why Join Riceē? You'll work directly with the founders and play a key role in shaping a new-age beauty brand from its earliest stages.

This is an prospect to build meaningful ownership across brand storytelling, creative campaigns and influencer partnerships—not simply coordinate agency work.

📌 Brand & Creator Marketing Manager (New Delhi)
🏢 Riceē
📍 New Delhi