This role is ideal for someone who can think strategically, execute creatively, and build integrated brand narratives across channels. The candidate will play a key role in enhancing brand visibility, ensuring message consistency, and driving customer engagement through both traditional and digital platforms.

Develop and execute integrated brand communication strategies aligned with business and brand objectives across earned, owned, and paid media.

Drive brand storytelling, PR initiatives, leadership profiling, and thought leadership content to enhance brand visibility and credibility.

Plan and manage digital marketing campaigns including performance marketing, SEO/SEM, content marketing, influencer collaborations, and email/SMS initiatives.





Oversee content strategy and execution across website, blogs, and social media platforms, working closely with creative and video teams.

Collaborate with cross-functional stakeholders (product, sales, HR, CSR, leadership) to support campaigns, launches, and key narratives.

Track campaign performance, media coverage, and brand sentiment; generate insights and reports for leadership decision-making.

Manage external vendors, agencies, and media partners, including budget planning, cost optimization, and performance evaluation.

📌 Brand & Digital Mrktg Officer (Chennai)
🏢 Karur Vysya Bank
📍 Chennai