Company Description Grihum Housing Finance Limited is a national-scale affordable housing finance company guided by the core values of humility, trust, and togetherness. The organization focuses on enabling homeownership for individuals and families often overlooked by mainstream lenders in India, particularly within low and middle-income segments. Its tagline, “Apna Ghar.

Apni Pehchan” (My home, My identity), reflects a deep understanding of the emotional and social importance of owning a home. Through its GO Direct – Go Home Loan model and solid digital capabilities, Grihum Housing Finance serves customers via a network of around 200 branches across 18 states and Union Territories, offering accessible and customer-centric financial solutions.

Role Description The Branch Sales Manager is responsible for leading and managing the sales function at the Dindigul branch, ensuring achievement of business targets and sustainable growth. This is a full-time, on-site role that involves planning and executing sales strategies, supervising the branch sales team, and driving customer acquisition for affordable home loan products. The role includes monitoring lead generation, following up on prospects, conducting customer visits, and maintaining strong relationships with local partners and stakeholders.

The Branch Sales

Manager will oversee branch performance metrics, ensure compliance with internal policies and regulatory requirements, and collaborate with credit, operations, and collections teams for smooth end-to-end customer service.



The individual is expected to coach and develop team members, uphold company values in daily operations, and represent the brand positively within the local community.

Qualifications

- Demonstrated branch sales management experience in housing finance, banking, NBFCs, or related financial services, with a strong track record of meeting or exceeding sales targets.
- Proficiency in sales planning, pipeline management, lead conversion, and local market development, including building and maintaining channel and referral networks.
- Strong customer relationship management skills, with the ability to understand customer needs in affordable housing segments and provide appropriate loan solutions.
- Ability to manage and mentor a sales team, including setting goals, monitoring performance, and supporting skill development and motivation.
- Solid understanding of basic credit concepts, housing loan products, documentation, and regulatory norms relevant to retail lending.
- Effective communication and negotiation skills, along with problem-solving abilities and sound decision-making in dynamic branch environments.
- Comfort with using digital tools, CRM systems, and standard office software for reporting, analysis, and day-to-day branch operations.
- Bachelor’s degree in business, finance, commerce, or a related field; a postgraduate qualification in management or finance is an advantage.
- Prior experience working in or around Dindigul or similar markets, with local language proficiency, will be beneficial.

📌 Branch Sales Manager (Coimbatore)
🏢 Grihum Housing Finance
📍 Coimbatore