Key Responsibilities
1. Marketing Strategy & Planning:
- Develop and execute a comprehensive marketing strategy aligned with the organisation’s overall business objectives and revenue goals.
- Conduct market research and competitive analysis to identify opportunities and challenges.
- Define target audiences and create effective segmentation strategies.
- Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives and report on progress.
- Develop and manage the annual marketing budget, ensuring efficient allocation of resources across various channels.
- Forecast marketing performance and adjust strategies as needed to achieve targets.
- Stay abreast of the latest marketing trends, technologies, and best practices.
2. Brand Management & Positioning:
- Oversee the development and maintenance of the company's brand identity, messaging, and visual guidelines.
- Ensure consistent brand communication across all marketing channels and touchpoints.
- Develop and execute brand building initiatives to enhance brand awareness, recognition, and reputation.
- Collaborate with product and sales teams to ensure brand alignment in product messaging and customer interactions.
- Monitor brand perception and address any issues or opportunities for improvement.
3. Demand Generation & Lead Management:
- Develop and implement multi-channel demand generation programs to attract and qualify leads.
- Oversee digital marketing efforts, including SEO/SEM, social media marketing, email marketing, and paid advertising campaigns.
- Develop and execute creative marketing campaigns to create valuable and engaging content that drives lead generation and nurtures prospects.
- Implement and manage marketing automation platforms to streamline lead management and nurture workflows.
- Collaborate with the sales team to ensure effective lead handover and optimize conversion rates.
- Analyze campaign performance and identify areas for optimization to maximize ROI.
4. Events Management: Added Advantage
- Develop and execute a comprehensive events strategy, including participation in industry conferences, trade shows, webinars, and company-hosted events.
- Oversee all aspects of event planning and execution, including budgeting, vendor management, logistics, and on-site management.
- Ensure events effectively contribute to brand building, lead generation,
and customer engagement.
- Measure the ROI of event participation and identify areas for improvement.
Experience and Skills
- Master's degree in business administration / marketing, communications, or related field.
- Minimum 12+ years of work experience in Marketing & Corporate Communication.
- Proficiency in business development strategies, customer experience enrichment, analytics, and data-led marketing.
- Deep understanding of the Indian consumer landscape, market dynamics and cultural nuances.
- Knowledge of regulatory requirements and legal considerations related to marketing activities in India.
- Understanding of data privacy and protection regulations and their implications for marketing practices.
- Executive presence and assertiveness.
- Self-starter, ability to work independently, handle ambiguous situations and exercise judgement in variety of situations.
- Robust communication, organizational, verbal & written skills.
Key Responsibilities
1. Marketing Strategy & Planning:
- Develop and execute a comprehensive marketing strategy aligned with the organisation’s overall business objectives and revenue goals.
- Conduct market research and competitive analysis to identify opportunities and challenges.
- Define target audiences and create effective segmentation strategies.
- Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives and report on progress.
- Develop and manage the annual marketing budget, ensuring efficient allocation of resources across various channels.
- Forecast marketing performance and adjust strategies as needed to achieve targets.
- Stay abreast of the latest marketing trends, technologies, and best practices.
2. Brand Management & Positioning:
- Oversee the development and maintenance of the company's brand identity, messaging, and visual guidelines.
- Ensure consistent brand communication across all marketing channels and touchpoints.
- Develop and execute brand building initiatives to enhance brand awareness, recognition, and reputation.
- Collaborate with product and sales teams to ensure brand alignment in product messaging and customer interactions.
- Monitor brand perception and address any issues or opportunities for improvement.
3. Demand Generation & Lead Management:
- Develop and implement multi-channel demand generation programs to attract and qualify leads.
- Oversee digital marketing efforts, including SEO/SEM, social media marketing, email marketing, and paid advertising campaigns.
- Develop and execute creative marketing campaigns to create valuable and engaging content that drives lead generation and nurtures prospects.
- Implement and manage marketing automation platforms to streamline lead management and nurture workflows.
- Collaborate with the sales team to ensure effective lead handover and optimize conversion rates.
- Analyze campaign performance and identify areas for optimization to maximize ROI.
4. Events Management: Added Advantage
- Develop and execute a comprehensive events strategy, including participation in industry conferences, trade shows, webinars, and company-hosted events.
- Oversee all aspects of event planning and execution, including budgeting, vendor management, logistics, and on-site management.
- Ensure events effectively contribute to brand building, lead generation, and customer engagement.
- Measure the ROI of event participation and identify areas for improvement.
Experience and Skills
- Master's degree in business administration / marketing, communications, or related field.
- Minimum 12+ years of work experience in Marketing & Corporate Communication.
- Proficiency in business development strategies, customer experience enrichment, analytics, and data-led marketing.
- Deep understanding of the Indian consumer landscape, market dynamics and cultural nuances.
- Knowledge of regulatory requirements and legal considerations related to marketing activities in India.
- Understanding of data privacy and protection regulations and their implications for marketing practices.
- Executive presence and assertiveness.
- Self-starter, ability to work independently, handle ambiguous situations and exercise judgement in variety of situations.
- Strong communication, organizational, verbal & written skills.
📌 AVP Marketing (Mumbai)
🏢 CRIF
📍 Mumbai