: AVP Marketing

Job Summary:

AVP Marketing role responsible for developing, implementing, and overseeing the company's marketing strategy. This individual will lead all marketing activities, encompassing brand building, demand generation, digital marketing, events management, and ensuring all marketing initiatives adhere to relevant compliance regulations. The ideal candidate will be a strategic thinker with a proven track record of executing high impact marketing campaigns, building high-performing teams, and navigating the complexities of the industry-specific regulations.

Key Responsibilities

1. Marketing Strategy & Planning:

- Develop and execute a comprehensive marketing strategy aligned with the organisation’s overall business objectives and revenue goals.
- Conduct market research and competitive analysis to identify opportunities and challenges.
- Define target audiences and create effective segmentation strategies.
- Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives and report on progress.
- Develop and manage the annual marketing budget, ensuring efficient allocation of resources across various channels.
- Forecast marketing performance and adjust strategies as needed to achieve targets.
- Stay abreast of the latest marketing trends, technologies, and best practices.

2. Brand Management & Positioning:

- Oversee the development and maintenance of the company's brand identity, messaging, and visual guidelines.
- Ensure consistent brand communication across all marketing channels and touchpoints.
- Develop and execute brand building initiatives to enhance brand awareness, recognition, and reputation.
- Collaborate with product and sales teams to ensure brand alignment in product messaging and customer interactions.
- Monitor brand perception and address any issues or opportunities for improvement.

3. Demand Generation & Lead Management:

- Develop and implement multi-channel demand generation programs to attract and qualify leads.
- Oversee digital marketing efforts, including SEO/SEM, social media marketing, email marketing, and paid advertising campaigns.
- Develop and execute creative marketing campaigns to create valuable and engaging content that drives lead generation and nurtures prospects.
- Implement and manage marketing automation platforms to streamline lead management and nurture workflows.
- Collaborate with the sales team to ensure effective lead handover and optimize conversion rates.
- Analyze campaign performance and identify areas for optimization to maximize ROI.

4. Events Management: Added Advantage

- Develop and execute a comprehensive events strategy, including participation in industry conferences, trade shows, webinars, and company-hosted events.




- Oversee all aspects of event planning and execution, including budgeting, vendor management, logistics, and on-site management.
- Ensure events effectively contribute to brand building, lead generation, and customer engagement.
- Measure the ROI of event participation and identify areas for improvement.

Experience and Skills

- Master's degree in business administration / marketing, communications, or related field.
- Minimum 12+ years of work experience in Marketing & Corporate Communication.
- Proficiency in business development strategies, customer experience enrichment, analytics, and data-led marketing.
- Deep understanding of the Indian consumer landscape, market dynamics and cultural nuances.
- Knowledge of regulatory requirements and legal considerations related to marketing activities in India.
- Understanding of data privacy and protection regulations and their implications for marketing practices.
- Executive presence and assertiveness.
- Self-starter, ability to work independently, handle ambiguous situations and exercise judgement in variety of situations.
- Strong communication, organizational, verbal & written skills.

: AVP Marketing

Job Summary:

AVP Marketing role responsible for developing, implementing, and overseeing the company's marketing strategy. This individual will lead all marketing activities, encompassing brand building, demand generation, digital marketing, events management, and ensuring all marketing initiatives adhere to relevant compliance regulations. The ideal candidate will be a strategic thinker with a proven track record of executing high impact marketing campaigns, building high-performing teams, and navigating the complexities of the industry-specific regulations.

Key Responsibilities

1. Marketing Strategy & Planning:

- Develop and execute a comprehensive marketing strategy aligned with the organisation’s overall business objectives and revenue goals.
- Conduct market research and competitive analysis to identify opportunities and challenges.
- Define target audiences and create effective segmentation strategies.
- Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives and report on progress.
- Develop and manage the annual marketing budget, ensuring efficient allocation of resources across various channels.




- Forecast marketing performance and adjust strategies as needed to achieve targets.
- Stay abreast of the latest marketing trends, technologies, and best practices.

2. Brand Management & Positioning:

- Oversee the development and maintenance of the company's brand identity, messaging, and visual guidelines.
- Ensure consistent brand communication across all marketing channels and touchpoints.
- Develop and execute brand building initiatives to enhance brand awareness, recognition, and reputation.
- Collaborate with product and sales teams to ensure brand alignment in product messaging and customer interactions.
- Monitor brand perception and address any issues or opportunities for improvement.

3. Demand Generation & Lead Management:

- Develop and implement multi-channel demand generation programs to attract and qualify leads.
- Oversee digital marketing efforts, including SEO/SEM, social media marketing, email marketing, and paid advertising campaigns.
- Develop and execute creative marketing campaigns to create valuable and engaging content that drives lead generation and nurtures prospects.
- Implement and manage marketing automation platforms to streamline lead management and nurture workflows.
- Collaborate with the sales team to ensure effective lead handover and optimize conversion rates.
- Analyze campaign performance and identify areas for optimization to maximize ROI.

4. Events Management: Added Advantage

- Develop and execute a comprehensive events strategy, including participation in industry conferences, trade shows, webinars, and company-hosted events.
- Oversee all aspects of event planning and execution, including budgeting, vendor management, logistics, and in office management.
- Ensure events effectively contribute to brand building, lead generation, and customer engagement.
- Measure the ROI of event participation and identify areas for improvement.

Experience and Skills

- Master's degree in business administration / marketing, communications, or related field.
- Minimum 12+ years of work experience in Marketing & Corporate Communication.
- Proficiency in business development strategies, customer experience enrichment, analytics, and data-led marketing.
- Deep understanding of the Indian consumer landscape, market dynamics and cultural nuances.
- Knowledge of regulatory requirements and legal considerations related to marketing activities in India.
- Understanding of data privacy and protection regulations and their implications for marketing practices.
- Executive presence and assertiveness.
- Self-starter, ability to work independently, handle ambiguous situations and exercise judgement in variety of situations.
- Strong communication, organizational, verbal & written skills.

📌 Associate Vice President Marketing (Mumbai)
🏢 CRIF
📍 Mumbai