Key Responsibilities

- To create engaging fiction content for consumers thereby building channel viewership by actively engaging in all stages of fiction content development – from ideation to execution for the assigned shows/ time slots.
- To ensure that Fiction programming is unique and ahead of competition.
- To ensure consistent high quality of creative and production.
- To ensure ideas, stories & scripts are reviewed and ready ahead of time and in sync with the programming strategy.

Inputs to screenplay for stories, create gimmicks, festival specials, and high points in the show.
- Develop fiction stories for new shows, and new story tracks for existing fiction shows.
- To keenly analyse, understand & share consumer insights with leadership and/ or team and use the insights to guide programming decisions.
- Content ideation and collaboration with the team to generate fresh and innovative content ideas for fiction programming.
- Proofreading and Editing. Review and edit scripts for clarity, consistency, and grammar, ensuring the highest quality of content is delivered.
- Adapt content as needed to meet specific requirements, including time constraints and production limitations.
- Must be in-sync with the latest communication models, concepts, practices to ensure the content remains contemporary and impactful.
- Consume content across TV, Digital and movies and collaborate with Fiction cluster heads and executive producers.
- To maintain healthy relationships with internal network team & Production houses.

Skills & Attributes for success

- Robust ideation, storytelling, creative and evaluation skills
- Positive command over Tamil language and culture.




- Knowledge of TV Production.
- Created and/or led highly successful fiction properties and proven team player and leader.
- Challenger attitude - Never settle for less and willing to take risks.
- Excellent communication, persuasion & negotiation skills.
- Excellent Problem solving & decision-making skills.
- Performance Measures
- Usage of storytelling techniques and emotional appeal to connect with viewers.
- Get the shows to leadership position and continue to lead.
- Timely Execution and meeting show deadlines.
- Break the template of the tried and tested storytelling format.
- Shows viewership in terms of time spent relative market share and reach.
- Consumer insights incorporated into shows.
- Stay ahead of competition by gaining insights and propose changes in the assigned

shows, as needed, to edge over competition.
- To closely monitor and drive the assigned shows to slot leadership, market share
- and/or agreed TVRs

* Preferred Education & Experience

- Graduate and/ or P.G. in Mass Communication, Film & TV Production
- Any course in writing/visual media will be an added advantage.
- Candidates from the TV/Broadcast/OTT industry will be preferred.
- Story/screenplay writers with Tamil language proficiency (read, write, and speak)
- Candidates with minimum 6-10 years of work experience in visual media, channel, or production house.
- GEC experience will be an added advantage.
- Individuals with basic computer knowledge, familiarity with other GEC shows, the ability to prepare comprehensive research documents, extensive reading habits.
- Understand and analyze BARC ratings and make content changes to impact viewership

📌 Associate Creative Director - Creative and Content (Fiction), Tamil (Chennai)
🏢 JioStar
📍 Chennai