Purpose/Objective

Drive overall business growth by identifying new market opportunities, developing and executing sales strategies across customer segments, enhancing brand presence, and improving market penetration across all GAs.

Key Responsibilities of Role

CNG Business Development &

• Operations :

• Plan and execute new CNG stations (DODO/COLO) establishment targets in the GA • Identify high-potential locations based on traffic/demand mapping • Drive CNG sales growth through marketing schemes (fleet conversion, OEM tie-ups, incentives) • Improve station throughput, uptime, and productivity Industrial Segment :

• Oversee contract management of existing customers (pricing, renewals, commitments) • Target current industrial customers via cluster mapping and fuel-switch opportunities • Identify low-hanging fruits (underutilized loads, partial conversions) • Drive strategic volume enhancement initiatives Commercial Segment :

• Manage existing commercial client base (hotels, hospitals, institutions) • Target new customer acquisition in high-density zones • Identify quick-win/low-hanging opportunities • Execute fuel conversion strategies Domestic (PNG) Segment :

• Drive household connections via builder &

• RWA engagement • Develop channel network: DMA (Direct Marketing Agencies) &

• FSO (Field Sales Officers) • Execute awareness campaigns and conversion drives GA Strategy &

• Expansion :

• Conduct GA surveys for demand assessment (industrial, transport, residential clusters)



• Develop micro-market strategies for each segment Stakeholder Management:

• Liaise with government bodies, local authorities, municipal corporations • Support approvals for stations, RoW, and infrastructure development Leadership &

• Team Management: Provide leadership to the BD, Sales, and Marketing teams Drive execution through delegation, monitoring, and performance reviews Build high-performance culture and capability development Cross-Functional Coordination:

• Coordinate with Projects, Operations, and Pricing teams for execution alignment.

Monitoring & Reporting: • Track segment-wise performance (CNG, Industrial, Commercial, Domestic) • Monitor station commissioning, customer addition, and volume targets .

Technical Competencies

Business Development & Market Expansion,Customer Orientation,Marketing & Demand Generation (CNG/PNG),Stakeholder Management

Qualifications and Experience

Education Qualification: Bachelor's degree in Engineering (B.

E.

) in any field, with MBA / PGDM (Preferred) Work Experience: 15+ years of experience in Sales & Marketing leadership roles Experience in managing geographically distributed businesses Strong exposure to B2B sales, branding, and marketing CGD industry experience preferred Preferred Industry: Experience in the City Gas Distribution (CGD) sector and related industries such as energy, utilities, or infrastructure is highly preferred.

Assistant Manager - Sales & Business Development

📌 Assistant Manager - Sales & Business Development (Cuddalore)
🏢 Adani Group
📍 Cuddalore