Job Purpose

Job Purpose Description

Job Context & Major Challenges

Key Challenges

- Ensure Category Growth and Maintaining PC:MRP/Category Margins of the category within the budget.
- Stay always ahead than Competition Brands in terms of Product Innovation/Fashionability.

Key Result Areas KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Tradeshow Management

- Creation of season merchandise range and capsule collections for various channels as per requirements identified. From Design to Order release complete stake holder management.

KRA2 Product Re-engineering
- Pure Product cost improvement of L2L through product re-engineering measures, clearly demonstrating the impact




- Infusing freshness into the line through product innovation

KRA3 Category performance
- Season range primary performance
- category volume growth
- category performance in wholesale trade
- Season range secondary performance
- Core line secondary performance

KRA4 Product Lifecycle Management
- Product grids
- TS Analysis
- Sell Through charts
- Market Benchmarking

KRA5 Quality Improvement
- Actions to be taken on PPMH scores for the category
- Analysis of cause of defects and quality issues

KRA6 Partner visits
- Vendor, Market and Factory visits

📌 Assistant Manager - Product, Van Heusen (Karnataka)
🏢 Aditya Birla Lifestyle Brands
📍 Karnataka