About Us

Credgenics is revolutionizing the fintech space with creative digital solutions in lending, credit, and financial advisory. As we scale our B2C fintech app, we are looking for a Performance & Growth Marketing professional to drive paid digital campaigns, app growth, and performance optimization while ensuring efficient utilization of marketing budgets.

Role Overview

As an Assistant Manager – Performance & Growth Marketing, you will be responsible for planning, executing, and optimizing digital acquisition campaigns to scale our B2C fintech app. You will manage end-to-end campaigns across paid digital channels, analyze performance metrics, and implement data-driven strategies to improve user acquisition, engagement, and retention.

What You’ll Be Doing

- Plan and execute digital marketing campaigns to drive app downloads, user acquisition, engagement, and retention.

- Manage and optimize campaigns across Google Ads/UAC, Meta Ads, search, display, remarketing, and affiliate marketing channels.

- Monitor app funnel metrics, including attribution, conversion rates, Cost Per Install (CPI), Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Investment (ROI).

- Analyze campaign performance and identify opportunities to improve targeting, creatives, bidding strategies, and conversion rates.

- Track user journeys and campaign effectiveness using app attribution, analytics, and event-tracking tools.

- Manage marketing budgets efficiently to achieve acquisition and growth targets.

- Execute remarketing, cross-sell, and upsell campaigns to improve user engagement and retention.

- Collaborate with product, design,



and analytics teams to improve campaign performance and app conversion rates.

- Stay updated on digital marketing trends, platform updates, and emerging growth strategies.

What We’re Looking For

- 2–5 years of experience in performance marketing or digital marketing, preferably in a B2C, app-first, fintech, lending, or consumer internet business.

- Hands-on experience with Google Ads/UAC, Meta Ads, and other paid acquisition channels.

- Understanding of app marketing, user acquisition, remarketing, and campaign optimization.

- Familiarity with app attribution and tracking tools such as AppsFlyer, Firebase, or Branch.

- Experience using Google Analytics, Mixpanel, Amplitude, or similar analytics platforms.

- Strong analytical skills with the ability to interpret campaign data and recommend performance improvements.

- Understanding of key performance metrics such as CPI, CAC, LTV, CPM, conversion rates, and ROI.

- Ability to manage campaign budgets and optimize performance against defined business goals.

- Knowledge of App Store Optimization (ASO), affiliate marketing, or programmatic advertising will be an added advantage.

- An understanding of credit, lending, or fintech customer behavior will be a plus.

Why Join Us?

- Work at the forefront of fintech innovation with a growing digital platform.

- Take ownership of performance marketing campaigns and contribute to app growth.

- Work with data-driven teams to experiment, optimize, and scale acquisition strategies.

- Build expertise in digital acquisition, growth marketing, and performance optimization in a fast-paced workplace.

📌 Assistant Manager - Performance Marketing (Noida)
🏢 Credgenics
📍 Noida