Purpose/Objective

To drive business growth and revenue generation for the Container Terminal by identifying new business opportunities, acquiring and managing customer relationships, promoting port services and DPD/DPE solutions, negotiating commercial agreements, and ensuring seamless customer experience.

The role focuses on increasing container volumes, strengthening market presence, enhancing stakeholder engagement, and maximizing terminal profitability through strategic sales, marketing, and market intelligence initiatives.

Key Responsibilities of Role

Opportunity Identification: Proactively identify and engage potential customers for the container terminal, showcasing the port's services and capabilities to expand the client base.

Brand Management: Run industry-specific marketing campaigns, ensuring brand consistency and enhancing the company's image through strategic content.

Sales Management: Meet or exceed the budgeted targets for container terminal volume and revenue, contributing to the port's financial success.

Customer registration: Registering the port users like CHAs, CFSs & ICDs with our TOS to have a seamless entry to port Market Intelligence: Analyze competitors to identify business growth opportunities and leverage insights to influence customer decisions positively.

Contract Management: Transform leads and opportunities into contracts by preparing competitive commercial offers, negotiating with customers, and finalizing current business agreements.

Re-negotiate existing contracts to include more favorable terms and conditions that align with both the port's and customers' needs.

Customer Service: Address customer inquiries related to operations, finance, or other areas, ensuring a high level of satisfaction and service.

Stakeholder Engagement: Cultivate and maintain relationships with BCOs, CHAs, vessel agents, and cargo suppliers to drive business growth and expand the port's network.

Operational Procedures Guidance:



Educate customers on Terminal Operating Systems (TOS) and customs procedures to facilitate seamless operations at the Exim yard , Direct Port Delivery (DPD) & Direct Port delivery for Exports(DPE) DPD & DPE Promotion: Regularly communicate the benefits of DPD & DPE clearance from the port to customers, aiming to increase revenue and market share at the DPD&DPE; facility.

Accounts Receivable Management: Monitor and ensure the collection of all pending dues from customers as per contractual agreements.

Digital Mindset: Keep up with digital and AI advancements to enhance business and maintain competitiveness.

Key Stakeholders - Internal: CEO - Ports, Head - Business Development - Container Terminal, Other Departments - HoDs, Direct reportees Key Stakeholders - External: Prospective clients, government and regulatory bodies, Trade groups, Competitors

Technical Competencies

Container Terminal Sales & Business Development,Port Operations & EXIM Trade Management,Market Intelligence & Commercial Analytics,Terminal Operating Systems (TOS) & Digital Solutions

Qualifications and Experience

Educational Qualification: - Bachelor's Degree in Business Administration, Marketing, Logistics, Supply Chain Management, Maritime Studies, Commerce, or a related discipline.

- MBA/PGDM in Marketing, International Business, Logistics, Supply Chain, or Port Management will be preferred.

Experience: - 3 to 7 years of relevant experience in Business Development, Sales, Marketing, Customer Relationship Management, or Commercial functions within Ports, Container Terminals, Shipping Lines, Logistics, Freight Forwarding, CFS/ICD Operations, or the Maritime Industry.

- Experience in customer acquisition, contract negotiations, revenue generation, stakeholder management, and EXIM trade operations is desirable.
- Exposure to Terminal Operating Systems (TOS), DPD/DPE processes, customs procedures, and container logistics would be an added advantage.

Assistant Manager - CT Marketing

📌 Assistant Manager - CT Marketing (Thiruvananthapuram)
🏢 Adani Group
📍 Thiruvananthapuram