Role

Area Sales Manager

Designation

ASM

Job Type

Full-Time

Location

Bihar-Patna

Department

Sales

Sub-Department

Solar Sales-ADDO

Team Management

No

Reports to

GM

Objective & Key Result (OKR) expectations

Objective 1: Achieve Sales Growth & Market Share Expansion

Key Results

- Achieve monthly, quarterly, and annual sales targets within assigned territory.
- Ensure minimum 10% YoY growth in primary and secondary sales volumes.
- Drive market share increase through consistent dealer engagement and current customer acquisition.

Objective 2: Strengthen Channel & Dealer Network

Key Results

- Identify, onboard, and activate new dealers/distributors as per business potential.
- Strengthen existing channel relationships through regular connects, credit management, and performance reviews.
- Ensure 95% active dealer retention rate across the territory.

Objective 3: Ensure Healthy Collections & Financial Discipline

Key Results

- Achieve ≥95% collection efficiency with zero critical outstanding beyond credit limit.
- Maintain Days Sales Outstanding (DSO) within approved limit.
- Coordinate with Finance & Commercial teams to ensure compliance on billing and documentation.

Objective 4: Drive Market Coverage & Territory Development

Key Results

- Expand presence in high-potential towns and new markets through structured market visits.
- Conduct monthly beat planning ensuring 100% territory coverage.
- Identify growth opportunities through local market insights and competitor tracking.

Objective 5: Ensure Customer & Channel Partner Satisfaction

Key Results

- Maintain ≥90% satisfaction score in dealer feedback surveys.
- Ensure timely resolution of complaints and service issues within 72 hours in coordination with Service & CRM teams.
- Drive loyalty programs and promotional schemes effectively at the field level.





Objective 6: Process Compliance & Reporting Excellence

Key Results

- 100% adherence to sales reporting, expense submission, and CRM updates within timelines.
- Zero deviations from company policies and audit norms.
- Submit structured sales MIS, competitor analysis, and market intelligence reports on time.

Core Competencies Required

Competency

Type

Description

Sales Planning & Execution

Functional

Ability to set and achieve sales targets through structured planning and execution.

Channel Management

Functional

Builds, strengthens, and sustains dealer/distributor networks effectively.

Customer Orientation

Functional

Focuses on understanding and meeting customer needs to build loyalty.

Financial Acumen

Functional

Ensures profitability and credit discipline within assigned region.

Market Intelligence

Functional

Analyzes competitor trends and translates insights into actionable strategies.

Stakeholder Management

Leadership

Collaborates cross-functionally with Service, Logistics, and Marketing for seamless execution.

Result Orientation & Accountability

Behavioral

Maintains a strong focus on outcomes and ownership in achieving business targets.

Qualifications & Experience

Requirement

Description

Education

Graduate / Postgraduate in Business, Marketing, or related field (MBA preferred).

Experience

4–6 years of experience in Sales, Channel Management, or Business Development,



preferably in automotive, battery, or FMCD industries.

Industry Preference

Manufacturing, Automotive, Power Solutions, or FMCD sectors.

Certifications (Optional)

Training or certification in sales management, negotiation, or channel excellence is an added advantage.

About the Role

As an Area Sales Manager, you will be responsible for driving sales growth and expanding the customer base within your designated area. You will develop and implement effective sales strategies to meet targets and maximize revenue. This role also involves building strong relationships with clients and stakeholders to ensure customer satisfaction and loyalty.

About the Team

You will be part of a dynamic sales team that is committed to achieving outstanding results. The team is focused on collaboration and sharing best practices to enhance performance. You will work closely with cross-functional teams including marketing, customer service, and product development to ensure a cohesive approach to meeting customer needs.

You are Responsible for

- Developing and executing a strategic sales plan to achieve area targets
- Identifying new business opportunities and potential clients
- Monitoring market trends and adjusting strategies accordingly
- Leading and motivating the sales team to exceed performance goals
- Managing the sales budget and forecasting future sales performance To succeed in this role – you should have the following:
- Proven experience in sales management or a related field
- Strong interpersonal and communication skills
- Excellent analytical and problem-solving abilities
- A results-driven mindset with a focus on achieving tangible outcomes
- Ability to work independently and as part of a team in a fast-paced environment

📌 Area Sales Manager (Patna)
🏢 Eastman Auto u0026 Power
📍 Patna