Role

Area Sales Manager

Designation

ASM

Job Type

Full-Time

Location

Jaipur-RJ

Department

Sales

Sub-Department

Solar Sales-ADDO

Team Management

No

Reports to

GM

Objective & Key Result (OKR) expectations

Objective 1: Achieve Sales Growth & Market Share Expansion

Key Results

- Achieve monthly, quarterly, and annual sales targets within assigned territory.
- Ensure minimum 10% YoY growth in primary and secondary sales volumes.
- Drive market share increase through consistent dealer engagement and current customer acquisition.

Objective 2: Strengthen Channel & Dealer Network

Key Results

- Identify, onboard, and activate new dealers/distributors as per business potential.
- Strengthen existing channel relationships through regular connects, credit management, and performance reviews.
- Ensure 95% active dealer retention rate across the territory.

Objective 3: Ensure Healthy Collections & Financial Discipline

Key Results

- Achieve ≥95% collection efficiency with zero critical outstanding beyond credit limit.
- Maintain Days Sales Outstanding (DSO) within approved limit.
- Coordinate with Finance & Commercial teams to ensure compliance on billing and documentation.

Objective 4: Drive Market Coverage & Territory Development

Key Results

- Expand presence in high-potential towns and new markets through structured market visits.
- Conduct monthly beat planning ensuring 100% territory coverage.
- Identify growth opportunities through local market insights and competitor tracking.

Objective 5: Ensure Customer & Channel Partner Satisfaction

Key Results

- Maintain ≥90% satisfaction score in dealer feedback surveys.
- Ensure timely resolution of complaints and service issues within 72 hours in coordination with Service & CRM teams.
- Drive loyalty programs and promotional schemes effectively at the field level.

Objective 6:



Process Compliance & Reporting Excellence

Key Results

- 100% adherence to sales reporting, expense submission, and CRM updates within timelines.
- Zero deviations from company policies and audit norms.
- Submit structured sales MIS, competitor analysis, and market intelligence reports on time.

Core Competencies Required

Competency

Type

Description

Sales Planning & Execution

Functional

Ability to set and achieve sales targets through structured planning and execution.

Channel Management

Functional

Builds, strengthens, and sustains dealer/distributor networks effectively.

Customer Orientation

Functional

Focuses on understanding and meeting customer needs to build loyalty.

Financial Acumen

Functional

Ensures profitability and credit discipline within assigned region.

Market Intelligence

Functional

Analyzes competitor trends and translates insights into actionable strategies.

Stakeholder Management

Leadership

Collaborates cross-functionally with Service, Logistics, and Marketing for seamless execution.

Result Orientation & Accountability

Behavioral

Maintains a strong focus on outcomes and ownership in achieving business targets.

Qualifications & Experience

Requirement

Description

Education

Graduate / Postgraduate in Business, Marketing, or related field (MBA preferred).

Experience

4–6 years of experience in Sales, Channel Management, or Business Development, preferably in automotive, battery, or FMCD industries.

Industry Preference

Manufacturing,



Automotive, Power Solutions, or FMCD sectors.

Certifications (Optional)

Training or certification in sales management, negotiation, or channel excellence is an added advantage.

About the Role

The Area Sales Manager will oversee the sales operations within a designated geographic area. This role involves developing and implementing strategic sales plans to achieve revenue growth. The individual will be expected to establish and maintain relationships with key customers and partners to enhance business opportunities.

About the Team

The sales team at Eastman Auto & Power Ltd is a collaborative group dedicated to driving market penetration and customer satisfaction. Team members work closely to support each other in achieving sales targets and sharing best practices. The environment encourages innovation and mutual support to foster personal and professional growth.

You are Responsible for

- Driving sales growth and achieving targets within the assigned area.
- Creating and executing effective sales strategies to maximize market share.
- Monitoring market trends and competitor activities to identify opportunities for improvement.
- Building strong relationships with existing customers and acquiring recent clients.
- Preparing sales reports and forecasts to inform management of performance metrics.

To succeed in this role – you should have the following:

- Proven experience in sales, preferably within the automotive or power sectors.
- Strong communication and negotiation skills to effectively engage with clients.
- Ability to analyze market dynamics and adapt strategies accordingly.
- A results-oriented mindset with a focus on achieving and exceeding targets.
- Proficiency in using sales management tools and CRM systems for tracking performance.

📌 Area Sales Manager (Jaipur)
🏢 Eastman Auto u0026 Power
📍 Jaipur