Regional Manager (Earthmoving & Mining Equipment spare parts and attachments)

Position Summary

We are looking for a energetic and passionate Spare Parts Sales Professional to drive sales growth across the assigned territory through direct customer engagement and dealer network development. The role involves promoting and selling high-quality spare parts for earthmoving, construction, and mining equipment, identifying business opportunities, building strong customer relationships, driving the sales team and achieving sales targets.

The ideal candidate should possess strong technical knowledge of heavy equipment spare parts, excellent communication skills, and a growth-oriented mindset with a passion for aftermarket sales.

Qualification & Experience

Educational Qualification

- Bachelor's Degree / Diploma in:
- Mechanical Engineering
- Automobile Engineering
- Related Engineering Discipline

Experience

- Minimum 15 years of experience in spare parts sales within the:
- Construction Equipment (CE) Industry
- Earthmoving Equipment Industry
- Mining Equipment Industry
- CE/Mining aftermarket Industry.

- Proven experience in team handling , direct customer sales and territory management.
- Experience in aftermarket parts sales and dealer management preferred.

Technical Skills

- Good working knowledge of:
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint

- Hands-on experience with:

- SAP ERP
- Other ERP platforms (added advantage)

Key Roles & Responsibilities

Sales & Business Development

- Lead and support the team across the assigned territory while effectively engaging with prospective and existing customers to achieve business objectives.
- Conduct regular customer visits, sales calls, and business reviews to generate sales opportunities.
- Promote and sell high-quality spare parts for earthmoving, construction, and mining equipment.
- Prepare and present sales proposals highlighting product benefits, reliability, and value proposition.
- Identify market opportunities and develop strategies to increase market penetration and revenue growth.
- Achieve monthly, quarterly, and annual sales targets.

Customer Relationship Management

- Build, maintain, and strengthen relationships with key customer accounts, fleet owners, contractors, mining companies, and dealers.
- Understand customer requirements and provide suitable spare parts solutions.
- Develop long-term partnerships through exceptional customer service and technical support.
- Handle customer inquiries, quotations, and follow-ups effectively.

Market Development

- Increase market share by identifying competitor activities and developing growth strategies.
- Expand customer base and generate new business opportunities.
- Gather market intelligence, customer feedback,



and industry trends to support business decisions.

Product Promotion & Customer Education

- Educate customers on the advantages, quality, performance, and value of our spare parts offerings.
- Conduct product demonstrations and technical discussions with customers and dealers.
- Promote preventive maintenance and parts replacement programs that add value to the customer's operations.

Reporting & System Management

- Maintain accurate records of customer interactions, sales pipelines, quotations, and business opportunities.
- Use SAP and Tuffex Stores Management System for:
- Quotations
- Order processing
- Inventory checks
- Lead tracking
- Customer data management
- Sales reporting

- Prepare periodic sales reports and territory performance updates.

Desired Candidate Profile

- Passionate about Spare Parts Sales and Aftermarket Business.
- Strong customer focus with excellent relationship-building skills.
- Proven team handling skills.
- Self-driven, result-oriented, and proactive approach to business development.
- Strong negotiation and communication skills.
- Ability to work independently and thrive in a target-driven environment.
- Growth mindset with a commitment to expanding market share and business profitability.
- Willingness to travel extensively within the assigned territory.

Key Competencies

Spare Parts Sales

Territory Management and team management

Customer Relationship Management

Mining & Construction Equipment Knowledge

Business Development

SAP / ERP Systems

Dealer Management

Negotiation & Presentation Skills

Market Intelligence & Competitive Analysis

Growth Mindset & Customer Centricity

Passion for Spare Parts, Customer Success, and Business Growth is essential for this role.

Key Performance Indicators (KPIs)

The performance of the Regional Manager will be measured against the following Key Performance Indicators:

Sales & Revenue Performance

- Achievement of monthly, quarterly, and annual sales targets.
- Revenue growth from assigned territory.
- Gross margin achievement against budget.
- Year-on-year business growth percentage.

Customer Acquisition & Retention

- Number of new customers acquired per quarter.
- Customer retention rate and repeat business.
- Growth in business from existing customer accounts.
- Number of active customer accounts in the territory.

Market Development

- Recruit experienced team to ensure adequate coverage.




- Increase in market share within assigned territory.
- Penetration of new geographic areas and customer segments.
- Conversion rate of identified sales opportunities into orders.
- Competitive account conversions and business wins.

Customer Engagement

- Number of customer/dealer visits and meetings conducted per month.
- Number of sales calls completed versus planned.
- Customer satisfaction and relationship management scores.
- Timely resolution of customer inquiries and complaints.

Lead Management & Pipeline Development

- Number of qualified leads generated each month.
- Value of sales pipeline maintained.
- Lead-to-order conversion ratio.
- Follow-up closure effectiveness on quotations submitted.

Quotation & Order Management

- Number and value of quotations submitted.
- Quotation-to-order conversion percentage.
- Order booking value versus target.
- Accuracy and timeliness of quotations and order processing.

Reporting Compliance

- Timely and accurate updating of customer activities.
- Submission of weekly, monthly, and quarterly sales reports on time.
- Accuracy of sales forecasts and demand planning inputs.

Inventory & Product Focus

- Promotion of strategic and fast-moving spare parts.
- Sales growth of focus product categories.
- Support in reducing non-moving inventory through sales initiatives.
- Identification of stocking opportunities with key customers.

Dealer & Channel Development

- Recruit capable dealers to cover and scale up the business.
- Dealer sales growth in assigned territory.
- Dealer engagement and training programs conducted.
- Dealer coverage and account performance improvement.
- Achievement of channel partner sales objectives.

Success Metrics for the Role

Achieve 100%+ Sales Target attainment.

Deliver 25-30% annual business growth in assigned territory.

Increase market share and customer penetration year-on-year.

Maintain high customer retention and satisfaction levels.

Generate sustainable growth through new customer acquisition expansion of existing accounts and current business ventures.

The ideal candidate will demonstrate a strong passion for Spare Parts Sales, team handling, customer relationship management, territory expansion, and aftermarket business growth in the Earthmoving, Construction Equipment, and Mining industries.

Role: Sales Operations / Enablement, Industry Type: Metals & Mining, Department: Sales & Business Development, Employment Type: Full Time, Permanent Role Category: Sales Support & Operations Education UG: B.Tech / B.E. in Mechanical Engineering read more

Key Skills Skills highlighted with ‘‘ are preferred keyskills parts salesConstruction EquipmentDealer Management Sales CoordinationAfter Market partsEarth Moving EquipmentCE/Mining

📌 AMP Regional Manager (Kolkata)
🏢 Innovative Infra u0026 Mining Solutions
📍 Kolkata