:

- Financial Delivery & P&L; Ownership

•Drive achievement of category-wise (species vertical) and overall revenue targets through well-defined marketing strategies and execution.

•Provide strong marketing support to Power Brands, Strategic Brands, and New Launches to accelerate growth.

•Ensure ATL & BTL investments are optimally aligned with revenue objectives and approved budgets.

•Conduct monthly P&L; reviews, assess the health of each line item, and recommend corrective actions to Business Head.

•Monitor brand-wise COGS, highlight variances, collaborate with CMOs to identify cost drivers, and drive cost optimization initiatives.

- Core Marketing Leadership

•Guide the Product Management Team (PMT) in:

1.Designing and executing quarterly marketing plans and promotional strategies

2.Developing Annual Operating Plans (AOPs) and long-term growth roadmaps

3.Providing competitive insights and pricing strategies

4.Supporting sales incentive programs

•Foster a high-performance team culture that encourages open communication, ownership, and idea contribution across levels.

- Recent Product Development (NPD)

•Identify portfolio gaps by mapping therapeutic segments and market potential across categories.

•Lead end-to-end NPD strategy, including:

1.Go-to-market plans

2.Marketing strategies and launch calendars

•Ensure cross-functional alignment with R&D;, Packaging, Manufacturing, SCM, Finance, and Sales for seamless execution.





•Build and actively manage a 3-year innovation pipeline for the AHD business.

- Customer-Centric Initiatives

•Strengthen customer engagement through:

1.Awareness programs, field initiatives, and direct engagement models

2.Building a strong and loyal prescriber base

•Enhance the capability of frontline teams through structured knowledge dissemination and effective communication tools.

•Represent the organization at trade events, exhibitions, and industry forums to strengthen brand equity.

•Drive digital marketing effectiveness, especially in CAC, to expand reach and improve customer engagement.

- Capability Building & Organizational Development

•Lead initiatives to continuously upgrade team capabilities in marketing, product knowledge, and customer engagement.

•Facilitate structured training and coaching programs.

•Create a culture of continuous learning and development, ensuring the marketing team remains agile and future ready.

Leadership Expectation

•Deliver strategic clarity, execution excellence, and financial discipline

•Build a customer-first, insight-driven marketing organization

•Act as a key partner to Sales, R&D;, and Leadership in driving sustainable growth.

Qualifications & Experience

•MBA from a reputed B school; Veterinary Degree or Science Degree with exposure in Animal Health or Consumer Health is preferred.

•Overall 14+ years with min 8 years of experience in Marketing.

📌 AGM-Marketing, Animal Health Division (Bengaluru)
🏢 Himalaya wellness
📍 Bengaluru