22 Oct
|
Eastman Auto u0026 Power
|
Gurugram
22 Oct
Eastman Auto u0026 Power
Gurugram
We are seeking a energetic and experienced AGM - International Marketing to lead our global marketing efforts. The ideal candidate will be responsible for developing and executing international marketing strategies to enhance brand awareness, drive customer engagement, and increase market share in various international markets. The AGM will work closely with cross-functional teams, including sales, product development, and regional marketing teams, to ensure alignment with corporate objectives and local market needs.
Objective 1- International Market Development
-Identify, evaluate, and penetrate new export markets across Middle East, Africa, and other as assigned.
- Conduct competitive analysis, market mapping, and opportunity assessment for power electronics products.
- Build and maintain relationships with distributors, channel partners, system integrators, and OEM customers.
- Participate in international exhibitions, trade fairs, and business delegations.
Objective 2- Export Marketing & Revenue Management
- Own export marketing targets, forecasting, and revenue planning.
- Develop pricing strategies in alignment with cost structures, market demand,
and competitor position.
Objective 3- Marketing & Brand Development
- Develop region-specific marketing strategies and campaigns for global markets.
- Prepare marketing collateral, product presentations, competitive product positioning, and digital campaigns.
- Coordinate with the product management and R&D; teams for customization based on regional requirements.
- Optimize online presence and international branding (website, digital content, product listings).
Objective 4- Branding & Digital Marketing
- Strengthen brand visibility in international markets through digital channels, global directories, industrial portals, and social media.
- Create marketing assets: brochures, datasheets, presentations, technical content, videos, catalogues.
- Collaborate with SEO/SEM teams for global digital marketing performance.
Objective 5- Team Leadership & Performance Management
- Lead and mentor a team of international marketing.
- Define KPIs, set targets, and monitor team performance.
📌 AGM - International Marketing (Gurugram)
🏢 Eastman Auto u0026 Power
📍 Gurugram