Job Description - Branding ManagerPosition

Branding Manager

Department

Marketing & Brand Communications

Reporting To

Director - Sales & Marketing / Chief Marketing Officer

Location

Corporate Office

Experience Required

8-15 Years

Preferred Industry Experience

- Pipes & Fittings
- Water Tanks
- Building Materials
- Paints
- Cement
- Electricals
- Consumer Durables
- Industrial Manufacturing

Qualification

- MBA (Marketing) Preferred
- Graduate/Post Graduate in Marketing, Mass Communication, Advertising, Branding, Digital Marketing or Related Discipline

Job Purpose

To develop, implement and manage the company's overall branding strategy across ATL, BTL, Digital, Social Media, Trade Marketing and Corporate Communications channels, ensuring robust brand visibility, market leadership and support to sales growth.

The Branding Manager shall be responsible for creating a unified brand image for all products, dealers, influencers, customers and stakeholders.

Key ResponsibilitiesA. Brand Strategy & Brand ManagementResponsibilities

- Develop annual branding strategy aligned with business objectives.
- Build brand positioning for all product categories.
- Define brand architecture and communication guidelines.
- Maintain consistency across all branding touchpoints.
- Develop long-term brand equity building initiatives.
- Conduct periodic brand health assessments.
- Monitor market perception and brand awareness.

Key Deliverables

- Annual Brand Plan
- Brand Guidelines
- Brand Positioning Framework
- Brand Visibility Strategy
- Product Branding Framework

B. ATL Marketing ManagementResponsibilities

Plan and execute ATL campaigns including:

- Television Advertising
- Radio Campaigns
- Newspaper Advertisements
- Magazine Advertisements
- Outdoor Advertising
- Hoardings
- Transit Media
- Cinema Advertising

Campaign Management





- Media planning and buying.
- Agency coordination.
- Creative development.
- Campaign execution.
- ROI evaluation.

Deliverables

- Annual ATL Calendar
- Campaign Performance Reports
- Reach & Visibility Metrics

C. BTL Marketing ManagementResponsibilities

Lead all ground activation activities including:

- Dealer Meets
- Distributor Meets
- Plumber Meets
- Contractor Meets
- Retail Activation Programs
- Product Demonstrations
- Road Shows
- Van Campaigns
- Influencer Engagement Programs

Deliverables

- BTL Calendar
- Event Execution Reports
- Lead Generation Reports
- Dealer Engagement Metrics

D. Social Media ManagementOwnership

Manage all company social media platforms:

- Facebook
- Instagram
- LinkedIn
- YouTube
- X (Twitter)
- WhatsApp Business
- Google Business Profile

Responsibilities :

- Develop social media strategy.
- Monthly content calendar creation.
- Campaign planning and execution.
- Video content planning.
- Influencer collaborations.
- Community engagement.
- Social listening.
- Reputation management.

Content Categories

- Product Awareness
- Dealer Success Stories
- Customer Testimonials
- Factory Videos
- Technical Education
- New Product Launches
- Employee Branding
- Corporate Updates
- CSR Activities

KPIs

- Followers Growth
- Engagement Rate
- Reach
- Leads Generated
- Website Traffic
- Video Views

E. Digital Marketing & Lead GenerationResponsibilities

- Website management.




- SEO strategy.
- SEM campaigns.
- Google Ads.
- Meta Ads.
- LinkedIn Ads.
- Lead generation campaigns.
- Marketing automation.

Lead Management

- Campaign lead tracking.
- CRM integration.
- Lead quality monitoring.
- Conversion reporting.

KPIs

- Cost Per Lead
- Marketing Qualified Leads (MQLs)
- Website Traffic
- Lead Conversion Rate

F. Website & Online PresenceResponsibilities

- Manage corporate website.
- Ensure updated product information.
- Improve user experience.
- SEO optimization.
- Landing page development.
- Product catalogue management.

KPIs

- Organic Traffic Growth
- Search Rankings
- Website Leads
- Bounce Rate Reduction

G. Corporate Communications & Public RelationsResponsibilities

- Press releases.
- Media relations.
- Corporate announcements.
- Crisis communication management.
- Thought leadership initiatives.
- Industry association engagement.

Stakeholders

- Media Houses
- Industry Publications
- Trade Associations
- Government Bodies

H. Product Launch ManagementResponsibilities

- Product launch planning.
- Go-to-market strategy.
- Launch campaigns.
- Dealer launch events.
- Digital launch programs.
- Marketing collateral preparation.

Deliverables

- Launch Toolkit
- Sales Support Material
- Product Launch Reports

I. Exhibition & Event ManagementResponsibilities

- Exhibition participation planning.
- Stall conceptualization.
- Event branding.
- Lead generation.
- Vendor management.

Events

- Industry Trade Fairs
- Plumbing Exhibitions
- Building Material Exhibitions
- Dealer Conferences

J. Creative & Content ManagementOwnership

Manage all brand creatives including:

- Brochures
- Product Catalogues
- Corporate Presentations
- Product Videos
- Advertisements

📌 Branding Manager (Nagpur)
🏢 Ganesh Gouri Industries
📍 Nagpur