Job Title : Meta Ads Executive Location : Mohali, Punjab (In office - Sector 83) Employment Type : Full-Time

About the Company

Offshore Marketers is a results-driven digital marketing agency specializing in performance marketing and data-driven growth strategies. The organization focuses on scaling brands through high-impact paid campaigns and measurable outcomes.

Job Overview

Key Responsibilities : Campaign Strategy & Execution

- Plan, execute, and scale Facebook and Instagram Ads campaigns aligned with business objectives.
- Design and manage full-funnel campaigns (awareness, consideration, conversion).

Audience Targeting & Optimization

- Develop and optimize custom audiences, lookalike audiences, and retargeting strategies.
- Continuously monitor and improve performance metrics such as CTR, CPC, CPA, CPL, and ROAS.

Creative & Testing Strategy

- Collaborate with design and content teams to develop high-converting creatives and ad copies.
- Conduct A/B testing across creatives, audiences, placements, and bidding strategies.

Analytics & Performance Tracking

- Implement and manage Meta Pixel, Conversion API, and event tracking.
- Analyze campaign performance and provide actionable insights for optimization.

Budget & Reporting

- Manage and optimize ad budgets to maximize ROI and cost efficiency.
- Prepare detailed performance reports highlighting insights, trends, and scaling opportunities.

Continuous Improvement

- Stay updated with Meta Ads policies, algorithm changes, and industry best practices.

Required Qualifications & Skills

- Bachelor’s degree in Marketing, Business, Advertising, or a related field.




- 1-2 years of hands-on experience managing Meta Ads (Facebook & Instagram).
- Strong understanding of performance marketing and digital advertising funnels.
- Proficiency in Meta Ads Manager and campaign optimization techniques.
- Experience with conversion tracking tools (Meta Pixel, Conversion API).
- Strong analytical and data interpretation skills.
- Effective communication and reporting abilities.

Preferred Qualifications

- Meta Blueprint Certification.

Key Competencies

- Analytical thinking and data-driven decision-making
- Creativity and strategic mindset
- Attention to detail
- Adaptability to platform changes
- Time management and multitasking ability

What We Offer

- Collaborative and performance-driven work environment
- Opportunities for continuous learning and career growth
- Exposure to diverse industries and large-scale campaigns

Job Types : Full-time, Permanent, Fresher

Pay: ₹9,315.26 - ₹44,037.65 per month

Application Question(s):

- Total years of experience in Meta Ads
- Which types of Meta campaigns have you managed?

☐ Awareness ☐ Traffic ☐ Lead Generation ☐ Conversions (Sales) ☐ App Installs

- Rate your proficiency in Meta Ads Manager (1-10):

- Do you have hands-on experience with: Meta Pixel setup? (Yes/No) Conversion API? (Yes/No) Event tracking? (Yes/No)

- Describe your approach to building a high-performing Meta Ads campaign.

- How do you structure a full-funnel campaign (awareness to conversion)?

- How do you manage multiple campaigns and budgets simultaneously?

- Have you worked with other ad platforms (Google Ads, LinkedIn Ads, etc.)?

- Current Salary

- Expected Salary

Work Location: In person

📌 Meta Ads Executive (Sahibzada Ajit Singh Nagar)
🏢 Offshore Marketers Private
📍 Sahibzada Ajit Singh Nagar