Job Title : 360 Performance Marketer — B2B Business Automation & AI Transformation

Company : Fruxinfo Private Limited

Location : 709 Satyamev Elite, Vakil Saheb Bridge, Sardar Patel Ring Road, South Bopal, Ahmedabad, Gujarat — 380058

Job Type : Full-Time | Work From Office (WFO) | Immediate Joiner

Experience : 3-6 Years (real campaigns, not just "exposure")

Industry : Business Automation, AI Transformation, B2B SaaS Consulting

ABOUT FRUXINFO PRIVATE LIMITED

We are a fast-growing Business Automation & AI Transformation Consultancy based in Ahmedabad, helping traditional Indian SMEs (₹2 Cr - ₹50 Cr turnover) move from WhatsApp + Excel + IndiaMART chaos into AI-ready, scalable, owner-independent businesses.

Our clients are manufacturers, traders, distributors, wholesalers, and industrial business owners across Gujarat (Ahmedabad, Rajkot, Surat, Morbi, Vadodara) and Pan-India industrial hubs. Deal sizes range from ₹1.5L to ₹50L+.

We don't sell software. We deliver complete business transformations — websites, portals, mobile apps, CRMs, workflow automation, AI integration, and performance marketing — all under one roof.

READ THIS FIRST — DO NOT APPLY IF : We are filtering hard. Please save your time and ours if any of the following is true:

- You've only "boosted" Facebook posts and call it performance marketing
- You've never independently managed monthly ad budgets above ₹2 Lakh
- You depend on agencies, freelancers, or others to "execute" your strategies
- You can plan but cannot write copy, OR write copy but cannot read analytics
- You've only worked in D2C, fashion, food, or e-commerce — and have never marketed to a 45-year-old factory owner
- You need step-by-step instructions instead of taking ownership
- You think "running ads" = performance marketing




- You cannot show real numbers (CPL, ROAS, CAC, conversions) from past campaigns
- You're looking for a relaxed 9-to-6 with no skin in the game

If you ticked any of the above — please don't apply. We'll find each other through other roles.

APPLY ONLY IF YOU ARE A REAL 360° MARKETER

You are someone who can sit in a room, take a brief from the founder, and independently deliver:

- Strategy — full-funnel campaign plan with budget split, audience segments, KPIs, timelines
- Copy — hooks, headlines, ad copies, landing page content in Hinglish/English/Gujlish
- Creative briefs — direct designers and video editors with clarity
- Execution — set up, launch, and optimize ads on Meta, Google, YouTube, LinkedIn yourself
- Tracking — set up GA4, Meta Pixel, GTM, conversion APIs without help
- Analytics — read data, identify what's working, kill what's not, scale what is
- Reporting — present clear weekly/monthly numbers tied to revenue
- Adaptation — pivot quick when ad accounts get banned, costs spike, or platforms change

You think like a founder. You read a P&L.; You measure your work in rupees earned , not impressions delivered. You don't make excuses — you make experiments.

KEY RESPONSIBILITIESStrategy & Planning

- Build full-funnel performance marketing strategies for B2B lead generation
- Define ICPs, customer journeys, and conversion paths for multiple SME segments




- Plan monthly/quarterly marketing calendars aligned with sales pipeline targets
- Forecast lead volumes, CPLs, and ROI projections — and own those numbers

Paid Media Execution

- Independently run Meta Ads, Google Ads (Search + YouTube + Pmax), LinkedIn Ads end-to-end
- Manage monthly ad spends from ₹2L to ₹15L+ with strict ROI accountability
- Continuously A/B test creatives, audiences, copy, and bidding strategies
- Drive down CPL and improve MQL → SQL → Customer conversion rates

Copywriting & Creative Direction

- Write ad copies, hooks, and CTAs in Hinglish/Gujlish/English that resonate with traditional Indian SME owners
- Brief and direct in-house designers and video editors with clear creative direction

Analytics & Optimization

- Set up and own GA4, Meta Pixel, GTM, conversion APIs, and UTM frameworks
- Build weekly performance dashboards — CPL, CAC, ROAS, LTV, pipeline contribution
- Conduct funnel analysis, identify drop-offs, and execute CRO experiments
- Present data-backed insights and strategic recommendations directly to the founder

Content & Funnel Management

- Plan and oversee TOFU/MOFU/BOFU content across YouTube, Instagram, LinkedIn, blog
- Run founder-led content campaigns, case study marketing, and testimonial funnels
- Integrate organic + paid for maximum compounding effect

Cross-Functional Ownership

- Collaborate with founder, sales team, design team, and development team
- Brief external vendors when needed — videographers, photographers, freelancers
- Mentor junior executives as the team scales

TOOLS YOU MUST KNOW (Hands-On)

Mandatory :

- Meta Ads Manager, Google Ads, Google Analytics 4, Google Tag Manager
- Meta Pixel, Conversion API, UTM tracking
- WordPress / Webflow /

📌 360° Performance MarketerB Business Automation & Ai Transformation (Bhopal)
🏢 Fruxinfo Private
📍 Bhopal