We're looking for a Social Media & Paid Ads specialist who lives and breathes performance marketing. You'll be the driving force behind our paid campaigns and organic social strategy, crafting content, managing budgets, and turning clicks into customers. If you love data as much as you love a well-crafted caption, this role is for you.

Key Responsibilities

Paid Advertising

- Plan, launch, and optimise paid campaigns across Meta (Facebook & Instagram), TikTok, LinkedIn, and YouTube
- Manage and allocate advertising budgets to maximise ROI and hit performance targets (CPA, ROAS, CTR)
- Conduct A/B testing on ad creatives, copy, audiences, and landing pages to continuously improve results
- Build and manage retargeting and lookalike audience strategies

Creative & Design

- Create visually compelling graphics, banners, and ad creatives using tools such as Canva, Adobe Photoshop, or Illustrator
- Edit short-form video content for Reels, TikToks, and YouTube Shorts
- Ensure all creative assets are on-brand and optimised for each platform's specs and formats
- Maintain a consistent visual identity across all digital touchpoints

Social Media

- Own the day-to-day management of all social media channels (Instagram, TikTok, LinkedIn, Facebook)




- Develop and execute a content calendar aligned with brand campaigns and business goals
- Write engaging, on-brand copy and brief designers/videographers for creative assets
- Grow follower base and drive meaningful engagement across platforms
- Monitor trends, hashtags, and competitor activity to keep content fresh and relevant
- Manage community engagement — responding to comments and DMs in brand voice

Requirements :

- 2-3 years of hands-on experience in social media management and paid digital advertising
- Proven track record of managing paid ad campaigns with measurable results (Meta Ads & Tiktok Ads essential)
- Deep understanding of Meta Business Suite, Google Ads Manager, and TikTok Ads Manager
- Strong copywriting skills with an eye for visual content
- Experience with pixel setup, conversion tracking, and audience segmentation
- Highly organised with the ability to manage multiple campaigns simultaneously
- Experience with scheduling tools like Meta Business suite

Bonus Points For :

- Proficiency in graphic design tools
- Video editing skills
- Robust eye for aesthetics, layout, and visual storytelling
- Experience with influencer marketing or UGC campaigns

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketing Executive - Social Media & Paid Ads (Hyderabad)
🏢 Fynax
📍 Hyderabad