About the Role : Essential Duties and Responsibilities :

- Develop and implement social media strategies that align with the organization's goals and objectives.
- Create and curate engaging content, including graphics and written posts, that resonates with our followers and customers.
- Monitor and respond to comments and messages on social media platforms in a timely and professional manner as necessary.
- Build and maintain relationships with our followers to foster a sense of community.
- Analyze social media metrics and provide insights and recommendations for improvements.
- Collaborate with internal teams, including marketing and customer service to ensure alignment with our brand and messaging.
- Work with product marketers on best practices for turning their existing content into strategic, social-first posts.
- Attend brainstorm meetings, provide analytics to guide discussion, and develop plans
- Stay up to date with social media trends, best practices and emerging platforms.
- Research relevant hashtags and create tracking URLs for each post.
- Ensure post frequency and content mix adheres to our social media strategy.
- Ability to analyze data and provide insights and recommendations.
- Performs other duties as assigned by supervisor.

Education :

- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Job Qualifications :





- 5-7 years of social media experience with an emphasis on organic and community management.

- Passion for social media and community building. Expert in all social media platforms (Meta, Twitter/X and LinkedIn), Hootsuite, Meltwater and GaggleAMP.

- Excellent communication, both written and verbal are key to this role as well as being able to react quickly to internal and external changes.

- Analytical Tools: Proficiency in using analytics tools to measure campaign performance.

- Communication Skills: Robust written and verbal communication skills. - Preferred Skills :

- Experience using social tools (e.g., Meltwater, Brandwatch, Sprout, or similar) to identify trends, sentiment and audience insights.

- Exposure to paid social amplification and an understanding of how organic and paid strategies complement each other, even if hands-on execution is limited.

- Familiarity with content performance analytics, including interpreting engagement metrics, follower growth, click-through rates, and platform insights to refine strategy.

- Experience working in regulated or matrixed organizations, adapting tone and messaging to align with brand, legal and compliance guidelines.

- Ability to collaborate with product marketing or content teams to repurpose long-form content into social-first assets. Our Interview Practices :

- Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._

📌 Digital Marketing Specialist - Social Media Community Management (Gurugram)
🏢 Wolters Kluwer
📍 Gurugram