Growth Marketing Lead

Location : Chennai (On-site)

Job Type : Full-time Salary : ₹40,000 - ₹50,000 per month Experience : 3-5 years

About 22Yards

22Yards is one of India's fastest-growing sports infrastructure and sports-tech companies, operating premium floodlight cricket venues across Chennai, Bangalore, and Coimbatore. Beyond our venues, we're building an ecosystem for cricket through tournaments, academies, technology, corporate cricket experiences, and player engagement.

We're looking for a Growth Marketing Lead who can own our marketing efforts end-to-end and help us scale our brand, generate quality leads, and build a strong cricket community.

What You'll DoBrand & Content Marketing

- Plan and execute the monthly marketing calendar.
- Develop content ideas and campaign strategies across Instagram, Facebook, LinkedIn and YouTube.
- Coordinate with designers and video editors to create engaging content.
- Build compelling brand stories around players, tournaments, venues and the 22Yards journey.
- Ensure consistent branding across all marketing channels.

Growth & Lead Generation

- Generate qualified leads for:

- Cricket ground bookings

- Corporate cricket events

- Cricket academies

- Tournaments

- Sponsorships and partnerships

- Plan and execute marketing campaigns that increase enquiries and bookings.

- Improve lead quality and conversion rates.

Corporate Marketing

- Generate corporate leads for employee engagement activities, sports days, cricket leagues and venue bookings.
- Build relationships with HR, Administration and Corporate Engagement teams.




- Identify partnership opportunities with companies and institutions.

Digital & Performance Marketing

- Plan, execute and optimize Meta Ads and Google Ads campaigns.
- Monitor campaign performance and improve ROI.
- Manage SEO fundamentals and improve website visibility.
- Optimize Google Business Profiles and local search presence.

Influencer & Community Marketing

- Identify and collaborate with cricket influencers and content creators.
- Build partnerships with colleges, cricket clubs and sports communities.
- Execute referral, ambassador and community engagement programs.

Analytics & Reporting

- Track marketing performance using key metrics such as:

- Leads generated

- Cost per Lead (CPL)

- Conversion rates

- Social media growth

- Website traffic

- Campaign ROI

- Present weekly and monthly marketing reports with actionable insights.

What We're Looking For

- 3-5 years of experience in Growth Marketing, Digital Marketing or Brand Marketing.

- Experience in sports, events, hospitality, startups or consumer brands is preferred.

- Strong understanding of:

- Social Media Marketing

- Growth Marketing

- Performance Marketing

- Influencer Marketing

- Brand Building

- Lead Generation

- Corporate Marketing





- Hands-on experience with Meta Ads and Google Ads.

- Excellent communication and copywriting skills.

- Strong analytical mindset with the ability to make data-driven decisions.

- Comfortable working in a fast-paced startup workplace.

- Passion for cricket or sports is a strong advantage.

Bonus Skills

- Corporate networking and partnership development
- Event marketing
- SEO
- CRM tools
- WhatsApp marketing
- AI tools for content creation
- Canva, Adobe Creative Suite or Figma
- Photography or videography knowledge

Key Performance Indicators (KPIs)

- Monthly qualified leads generated
- Corporate enquiries and meetings scheduled
- Ground booking growth
- Academy enrolments
- Tournament registrations
- Cost per Lead (CPL)
- Lead-to-booking conversion rate
- Website traffic growth
- Social media engagement and follower growth
- Campaign ROI
- Partnership and influencer collaborations

Why Join 22Yards?

- Work directly with the founders and influence key business decisions.
- Own the complete marketing function with end-to-end responsibility.
- Build one of India's fastest-growing cricket and sports brands.
- Opportunity to grow into a Head of Marketing role as the company scales.
- High ownership, fast learning and a performance-driven culture where your ideas can make a real impact.

If you're someone who enjoys building brands, generating business growth, and creating meaningful customer experiences, we'd love to hear from you.

Pay: From ₹40,000.00 per month

Work Location: In person

📌 Growth Marketing Lead (Perungudi)
🏢 22Yards
📍 Perungudi