At ABB, we help industries outrun - leaner and cleaner. But at ABB, you'll never run alone. This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a quick-moving, innovation-driven environment.
Global Head of Marketing & Demand Generation
We are looking for an open, collaborative marketing automation specialist to join our fast-moving global team. In this role, you'll create and manage marketing automation campaigns for our global and local teams. This role includes design, quality assurance, execution, maintenance and reporting for marketing automation programs. We use Pardot/Salesforce, but if you know Marketo or another platform, that's fine.
The work model is hybrid . This is a global flexible role.
Support Global Marketing Automation team to deliver the Global Marketing Automation Strategy
Design, build, and execute automated marketing campaigns and workflows for lead nurturing, email marketing, and other promotional activities




Monitor and report on the effectiveness metrics related programs managed in Pardot and related digital applications with focus on data quality and system performance
Perform A/B Tests on elements in marketing mix including email templates, landing pages, forms, etc.
Troubleshot marketing automation and CRM issues in timely and thorough manner
Work with central and country marketing teams to ensure quality and compliance, database cleanliness, effectiveness in campaigns and conversion rates
Support the correct use of related platforms by documenting processes, creating templates, providing regular live training, and educating marketing and sales users via the development of training materials and best practices for lead generation and campaign management
to be used by central and local marketing teams
Support and develop the marketing and sales teams' awareness and capabilities in Salesforce and marketing automation best practice
Develop and document strategic CRM and marketing automation best practices
Translate new ideas into tailored marketing automation programs to achieve strategic and portfolio objectives
Minimum of 5 years of experience in marketing or related field
Minimum 2 years of experience with Pardot/Marketo /HubSpot or other marketing automation system and Salesforce or any other sales force automation
Experience implementing and monitoring automation campaigns
Fluent in English
Outstanding communication, project management skills, attention to detail and the proven ability to manage multiple initiatives in parallel

📌 CRM and Marketing Technology Specialist (Itanagar)
🏢 ABB
📍 Itanagar