23 Oct
|
Swiggy
|
Bengaluru
This role requires working from the office three days a week at the Bengaluru base location, with the remaining days worked remotely.
This position will be part of the Swiggy Scenes Growth Marketing vertical — Scenes being Swiggy's ticketing and live-events platform. This is a performance-first role: the mandate is acquisition and outcomes, not campaign execution for its own sake.
Own and execute performance marketing strategy on Meta and Google to drive user acquisition and ticket sales across a live, fast-moving events calendar.
Take an insight-driven approach to media planning; Maintain current, hands-on expertise in, Meta Ads Platform, and Google Ads algorithms programmatic channels.
Improve Quality Scores through ad relevance, landing page quality, and other optimization levers.
Drive creative optimization and A/B testing across ad sets and platforms to maximize efficiency.
Report campaign results with funnel trends and projections, translating data into next steps.
Experience in performance marketing, with deep, hands-on expertise on Meta (Facebook & Instagram) and Google Ads.
Demonstrated ownership of campaigns and budgets independently, at scale — this is a performance marketing mandate, not a general digital marketing one.
Hands-on experience with Google and Meta Ads Manager and MMP platforms like AppsFlyer.
We are an equal prospect employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by law.
📌 Marketing Manager - Digital Marketing (Bengaluru)
🏢 Swiggy
📍 Bengaluru