We're hiring a Brand Manager to manage and own the end-to-end relationship with premium global consumer electronics brands we represent in India. This is an end-to-end commercial role — you will lead strategy, forecasting, Go to market in Audio Category, SOP's, ecommerce, retail activations, marketing, launches and post-sales coordination. You will act as the primary SPOC (Single point of contact) and domain bridge between brand HQ, Country Management team and our India teams.

Strategy, Planning & Enablement
Own the annual brand P&L;, GTM roadmap, seasonal plans, content, updates, reviews, brand liaising and pricing strategy in consultation with the Promoters.
Act as enabler for brand takeoff and SPOC for strategic brand coordination.

Commercial, Channel & Stakeholder Management
Manage distributor relationships, B2B partners, and large retail/omnichannel accounts with the Sales team.
Drive distribution expansion across modern retail, specialty stores, and online retailers; onboard and manage key accounts.
Own trade promotions, credit note processes, incentives, and reconciliations in partnership with Finance.
Coordinate cross-functional teams including Sales, E-commerce, Marketing, L&D;, Finance, Supply Chain, Operations, and Service, acting as SPOC across internal stakeholders.
Lead collaboration with external agencies (creative, media, PR, merchandising, influencers) and oversee vendor performance as SPOC for external partners.

Plan and execute mystery shopping exercises across retail touchpoints in collaborations with Marketing and Training team.
Execute customer experience, staff interaction, and ensure compliance in conformation with brand guidelines.
Share insights with relevant teams to drive improvements and maintain premium brand standards.
Ecommerce & Performance Marketing




~ Collaborate with the E-com team to own marketplace strategy (assortment, A+ content, DSP/ads, deal participation) as SPOC for brand e-commerce initiatives.

Product Launches & Merchandising
Lead product launch planning and execution (timelines, inventory, retailer readiness, collateral, PR, launch events) with cross-functional support.
Implement in-store merchandising standards, visual merchandising, and retail staff training via the sales/merchandising team & audits.
Own & maintain demo inventory for the various purposes.
Operations & After-sales
Conduct random customer calls for problem identification and suggest suitable measures for correction.
Maintenance of tech specs and the relevant statutory and regulatory paperwork.
Deliver weekly/monthly revenue forecasts, SKU-level sell-through, inventory days, channel margins and campaign ROI with the help o f BI.
Prepare board-ready presentations for HQ and internal leadership as SPOC for brand reporting and escalations.

YoY revenue growth for brand(s).
Sell-through rate and inventory turns.
Marketing ROI (ROAS) and campaign conversion lifts.
Required experience & skills

- 08 – 10+ years in brand management / commercial roles within consumer electronics, premium lifestyle, sports tech, or FMCG/retail.
- Robust commercial skills: forecasting, pricing, P&L; ownership, advanced Excel, Power Point & Canva.
- Hands-on in product launches, trade promotions and retail activations — with experience delegating and coordinating across teams.
- Analytical mindset — comfortable using sales analytics, GA, and CRM basics.
- Willingness to travel domestically for Recces, rollouts, and events.

Reports to: Head of Business / Director (with dotted line to head of marketing).
Location: New Delhi (office-first) with frequent domestic travel.
High-impact ownership of premium global brands in India.
Competitive salary + performance incentives + travel allowance.

📌 Brand Executive - Sales (Delhi)
🏢 Luxury Personified
📍 Delhi