Are you energized to deliver impactful marketing to help ignite love for LEGO in the hearts of kids and adults
Join us on an exciting journey to accelerate business growth via recruiting new consumers and shoppers into the LEGO brand in India!

Lead the digital marketing agenda, providing strategic input for campaign development, and leading digital-first projects, that drive significant engagement across priority India & Emerging Asia markets. Lead & influence a deep integration of the Digital agenda in marketing plans and activities by using the OESP (Owned, Earned, Shared, Paid) communication model to improve brand awareness and engagement
Create highly effective and sufficient media campaigns by using media expertise, local digital trends, and discussions with media agency of record (Publicis)
Help enhance LEGO brand presence on owned digital platforms (LEGO.com, YouTube, Instagram, SEM)
Manage the LEGO Group's social media account and content calendar in India and drive meaningfulness by creating content for local occasions and topical moments
Provide guidance to retail partners in the development of impactful digital marketing campaigns linked to the aligned brand activation calendar and key insights
Collaborate strongly with multiple partners including internal Marketing sub-teams, Sales teams, and central Marketing teams at the LEGO group
Learn by tracking and analyzing digital marketing performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands
This role is reporting to the BU Head of Marketing, sits in India & Emerging Asia business unit (IEA BU), covering 5 key markets across the region. Minimum 10 years' experience in branding and digital marketing, preferably in branded goods industry in categories such as Fashion/ Novelty Retail, Luxury, FMCG, Sports, Snacks/Beverages
Strong strategic,



digital and integrated end to end thinking – ability of translating global/regional strategy into local priorities for Digital Marketing with a commercial approach
Drive for results – championing effectiveness and data centricity, bravery to test hypothesis, live a constantly learning mentality, strong analytical and evaluation skills and ability to turn findings into action
Future thinking – be aware of trends and bring outside in perspective, translating them into test & learn pilots with local partners
Strong project management skills
So, if you're interested in this role we encourage you to apply as soon as possible.
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
We offer resources and advantages to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children's Rights.
Just imagine building your dream career.
Join the LEGO® team today.

📌 Senior Digital Marketing Executive Hybrid (Mumbai)
🏢 the LEGO Group
📍 Mumbai