Build and execute a comprehensive retention marketing strategy across channels (Email, SMS, WhatsApp, Push, In-app, Loyalty, Referral).

Campaign Management: Plan and execute drip campaigns, win-back flows, product replenishment reminders, post-purchase journeys, and subscription nudges.

A/B Testing: Continuously test subject lines, creative formats, messaging, send times, and more to optimize performance.

Track key KPIs—repeat rate, churn rate, CLTV, CAC payback, email open/click/conversion rates—and iterate based on data.

Cross-functional Collaboration: Work with Product, Tech, Creative, and CX teams to improve user experience and drive retention goals.

Manage CRM tools like Klaviyo, MoEngage, Clevertap, WebEngage, or similar platforms.

3–6 years of experience in retention marketing or CRM, preferably with a D2C or e-commerce brand.

- Hands-on experience with marketing automation tools (Klaviyo, WebEngage, MoEngage, etc.).
- Robust analytical skills with comfort using data tools (Google Analytics, Excel, dashboards).
- Experience in cohort analysis, funnel tracking, and understanding of attribution models.

Experience with loyalty or referral programs.

Prior work in beauty, wellness, fashion, or D2C brands.

📌 CRM and Marketing Specialist (Gurugram)
🏢 Home Essentials & Beyond
📍 Gurugram