Role: Digital Marketing Specialist
Job Title: Digital Marketing Specialist
Type: Full-time
ai, we're on a mission to push the boundaries of what home appliances can do for young India. As a disruptive startup, we take pride in our unique approach leveraging the power of AI to create hardware products that blend innovation with everyday utility. Directly collaborating closely with industry leaders like OpenAI and building fast.

Strategy: Work with team to determine is clear strategy for Paid Acquisition on Google and Meta
Creatives and Ad copies: Work with the creative team to design the content, messaging, landing pages and creative angle for the ads.
Remarketing: Own remarketing strategy and campaigns via Google + Meta
Daily Monitoring: Monitor daily and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
Website Management: Oversee the day-to-day operations of the D2C website, ensuring smooth functionality and excellent user experience.
Optimize campaigns to achieve key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and overall campaign ROI
A/B testing: Conduct A/B testing to evaluate and enhance the effectiveness of ad creatives, targeting, and bidding strategies.
Data Analysis:



Review the data daily to ensure campaigns are meeting end goals and take actions accordingly

Experience: 2-3 years of experience in digital marketing, preferably in a digital or e-commerce setting.
Google Ads: Comprehensive experience in managing diverse campaigns across Search Ads, Display, Demand Gen, YouTube, App Campaigns, etc.
GTM: Proficiency in using Google Tag Manager (GTM) to implement and manage tracking tags
Data Analytics: Strong analytical skills with the ability to translate data into actionable insights
Collaborate with cross-functional teams: including creative, data analytics, and product, to align marketing strategies with business objectives.
Experience managing D2C e-commerce websites, preferably for a consumer goods, apparel or food brand.
Innovation Playground: Be at the forefront of AI integration into consumer products,

Experience the excitement and agility of a startup environment, where

Collaboration with major AI companies: Work hand-in-hand with one of the leading AI

If you're passionate about AI, innovation, and the startup culture, we want to hear from you. Join us on this thrilling journey as we transform homes through the power of technology.

📌 Digital Marketing Technology Specialist (Bengaluru)
🏢 upliance.ai
📍 Bengaluru