Please complete this Pre-assessment form- Location: Multi-location role (across PlayAll venues)

Reporting to: Central Operations / Leadership Team

Compensation: Up to 7 Lpa , depending on skills and experience.

Role Summary

The Event Manager will own end-to-end planning, execution, and scaling of events across all PlayAll locations. This role manages a team of Event Executives, builds sponsorship partnerships, and designs unique, repeatable, revenue-positive event formats that strengthen the PlayAll brand.

Key Responsibilities

1. Event Strategy & Planning

Design and execute a central events calendar across all PlayAll locations.

Conceptualize new, engaging formats (tournaments, leagues, corporate events, kids events, themed sports days).

Ensure events align with brand, revenue, and community goals.

2. Event Execution & Operations

Oversee end-to-end execution : planning, staffing, vendor coordination, on-ground delivery.

Ensure SOP adherence, quality control, and smooth on-ground experience.

Solve last-minute operational issues independently.

3. Team Management

Lead and manage Event Executives across locations.

Allocate events, set clear KPIs, review performance, and train the team.

Ensure discipline, timelines, and execution excellence.

4. Sponsorships & Partnerships

Identify and onboard corporate sponsors, local brands, schools, and partners .

Pitch event concepts and close sponsorship deals.

Coordinate sponsor branding, visibility, and deliverables during events.

5. Revenue & Performance Tracking





Own event P&L;: pricing, sponsorship revenue, costs.

Track metrics: participation, revenue, repeatability, sponsor ROI.

Share post-event reports and insights with leadership.

6. Cross-Functional Coordination

Work closely with Operations, Marketing, Sales, and Venue Managers.

Ensure marketing support, registrations, and on-ground readiness.

Required Skills & Experience

- 3–5 years of experience in event management , sports events preferred.
- Experience managing multiple events simultaneously across locations .
- Robust people management and vendor coordination skills.
- Proven experience in sponsorship sales or partnerships .
- High ownership mindset; comfortable with weekends and peak-hour work.
- Strong communication, negotiation, and execution skills.

What Success Looks Like

Well-run, scalable events with consistent quality across locations .

Growing sponsorship revenue and strong partner relationships.

Reliable, trained event team that executes independently.

Events that drive footfall, revenue, and brand recall .

Why Join PlayAll

Ownership of events at scale across a fast-growing sports platform.

High visibility role with direct impact on revenue and brand.

Opportunity to build India's most engaging community sports events ecosystem.

If you want, next step could be:

KPI sheet linked to this JD

Career progression (Event Manager Head of Events)

Variable pay / incentive structure for sponsorships and event performance

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