Head of Performance Marketing and CRM (Bengaluru)

Head of Performance Marketing and CRM (Bengaluru)

23 Oct
|
Digitalindiaadd
|
Bengaluru

23 Oct

Digitalindiaadd

Bengaluru

Hype Digitech is looking for a results-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns for our clients across Wellness, Healthcare and Education . The ideal candidate should have hands-on experience managing Google Ads and Meta Ads campaigns, understand lead generation, and be comfortable taking ownership of campaign performance.

We are looking for someone who understands performance, numbers, optimization and lead quality .

Plan, create, launch and manage Google Ads campaigns.

Perform keyword research, audience research and competitor analysis.

Monitor CPL, CPA, CTR, conversion rate and lead quality.

Optimize campaigns based on performance data.

Work with Google Analytics, Google Tag Manager and Meta Pixel.

Coordinate with the website/development team for landing pages and tracking.

Conduct A/B testing of campaigns, audiences, creatives and landing pages.

Prepare weekly/monthly performance reports.





Provide insights and recommendations to improve campaign performance.

Stay updated with Google Ads and Meta Ads platform changes.

2–4 years of hands-on performance marketing experience.

- Robust Google Ads knowledge.
- Lead-generation campaign experience.
- Google Analytics / GA4.
- Google Tag Manager.
- Good Excel/Google Sheets knowledge.
- Ability to independently manage multiple client accounts.

CRM and lead tracking experience.

WhatsApp lead-generation experience.

Experience with healthcare, wellness or education campaigns.

Google Ads certification.

Performance Metrics

Your performance will be evaluated based on:

Campaign performance

CPL/CPA improvement

Lead quality

Account retention

Reporting quality

Ability to independently manage accounts

📌 Head of Performance Marketing and CRM (Bengaluru)
🏢 Digitalindiaadd
📍 Bengaluru

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